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Product Technical Leader

Product Technical Leader

AMF BakeryRichmond, VA, USA
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Position Summary

The Product Technical Leader (PTL) - Flex Make-up at AMF Bakery Systems will be responsible for translating the AMF and Flex business and product vision into actionable product strategy. This role involves owning the product roadmap, driving innovation, optimizing product offerings, and ensuring successful market execution across the Product Group. The PTL will lead product development efforts, collaborating with cross-functional teams to develop, launch, and manage products that align with the company's strategic growth objectives within the segment.

Roles and Responsibilities

  • Product Strategy & Roadmap :
  • Translate business strategy into a comprehensive product strategy for the Product Group.
  • Own and maintain the product roadmap, ensuring alignment with the group's goals and the company's broader strategic objectives
  • Collaborate with other PTLs and counterparts from other Product Groups to ensure product line strategies support growth in targeted segments

Innovation & Product Development :

  • Create & maintain a 5 year Product Roadmap aligned with our business strategy
  • Define and streamline the current product line by executing the Annual Product Life Cycle Management Process
  • Lead product innovation aligned with the Product Roadmap to deliver by new products that meet all deliverables using the NPD / tollgate process.
  • Utilize configured to order (CTO) and value analysis / value engineering (VAVE) schedules to develop differentiated product offerings tailored to the Product Group

    • Market Analysis :

  • Develop and maintain a comprehensive analysis of total addressable market and share of products within the industry
  • Analyze competitive landscapes
  • Identify tangential markets and potential growth opportunities

    • Product Execution :

  • Develop and execute comprehensive product strategies
  • Drive organizational action to bring products to market efficiently
  • Plan and oversee successful product launches
  • Ensure product profitability and commercial success by managing business cases tailored to the product group

    • Cross-Functional Collaboration :

  • Provide insights to stakeholders on product positioning and market trends
  • Partner with product marketing to identify key product differentiators and messaging strategies specific to this segment.
  • Collaborate with sales teams to develop product sales strategies and achieve market share growth

    • Product Management :

  • Write and manage high-level product requirements
  • Provide support to Product Owners and Product Marketers
  • Oversee in-life products, handling customer feedback, requirements, and issue resolution
  • Maintain a strong focus on product profitability and performance throughout its lifecycle.

    • Required Knowledge / Skills & Experience

  • Bachelor's degree in engineering, business, or related field, or equivalent experience
  • 5+ years of experience in product management, ideally within a manufacturing or technology-driven industry
  • Strong expertise in product development, competitive analysis, and strategic planning
  • Proven ability to drive product profitability, pricing strategy, and business case development
  • Experience leading cross-functional teams and managing product life cycles from conception to launch.
  • Excellent communication, leadership, and collaboration skills.
  • Ability to make data-driven decisions and apply market insights to product strategy.

    • Leadership Imperatives / Competencies

  • Strategic Thinking and Execution : Develops a deep understanding of industry trends and dynamics, identifying linkages and patterns that are often missed by others. Considers long-term implications of current decisions and actions, ensuring alignment with future strategic goals. Consistently anticipates market changes and incorporates these insights into actionable plans.
  • Product Development and Innovation : Demonstrates an ability to foster innovation, utilizing processes and systems to bring new products to market. Continuously seeks to improve the product portfolio by eliminating redundant offerings and developing new products based on market needs. Leverages structured product development processes to maintain a strong pipeline of innovative ideas.
  • Market Research and Competitive Analysis : Conducts thorough market research to quantify total addressable market (TAM) and analyze the competitive landscape. Identifies potential opportunities in tangential markets and evaluates competitive positioning to guide product strategy and growth. Uses data to provide insights and make informed decisions about product development and positioning.
  • Financial Acumen and Business Case Ownership : Exhibits strong financial management skills, ensuring product profitability by developing and managing business cases. Utilizes market research and cost analysis to set pricing strategies and ensure commercial success. Maintains a keen focus on return on investment (ROI) and ensures alignment with company financial objectives.
  • Cross-functional Leadership and Collaboration : Leads cross-functional teams to drive product initiatives, fostering collaboration between engineering, sales, marketing, and manufacturing. Ensures that all departments are aligned on product strategy and goals, driving organizational action to bring products to market efficiently. Builds relationships across functions to promote buy-in and support for product initiatives.
  • Problem-Solving and Decision Making : Demonstrates strong problem-solving skills, utilizing data-driven analysis to address product issues and market challenges. Makes informed decisions quickly, weighing risks and potential outcomes. Continuously monitors product performance and customer feedback to identify areas for improvement and drive corrective action.
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    Technical Product Leader • Richmond, VA, USA

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