Digital Product Marketing Intern

Digital Product Marketing Intern

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you're in the right place.

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can't happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Intern Program Overview

We are committed to building a strong talent pipeline by investing in early career professionals. Our internship and co-op programs provide mentorship, training, hands-on experience, and growth opportunities that empower students to explore their career paths with confidence. Through competitive wages, networking events, social and volunteer activities, professional development workshops, and housing support, we strive to deliver one of the best internship experiencesdesigned to develop and inspire the talent of tomorrow. Interns will work full-time hours during the summer.

Job Purpose

The North American Product Marketing team manages the go-to-market activities for both new factory-fit and aftermarket precision solutions. Beyond the launch process, the team drives initiatives to increase precision revenue, improve adoption rates, strengthen the dealer network, and collaborate with CNH brands on messaging product value to end-users.

As a Digital Product Marketing Intern, you will help gather insights from customers and dealers to improve the utilization of customer-facing farm management tools and mobile applications. You will also gain experience in data-driven decision-making, market positioning, and process improvement across multiple product teams.

Key Responsibilities

Your responsibilities may include :

• Gathering customer and dealer insights to improve adoption and utilization of digital farm management tools and mobile applications
• Leveraging data analysis to make informed recommendations to the business unit
• Defining and tracking new metrics to better understand adoption and market penetration
• Collecting user feedback to strengthen market positioning and customer satisfaction
• Managing a task board to execute process improvements and ensure traction across internal product teams, customers, and dealers
• Collaborating with sales, product, and marketing teams to align messaging and improve digital adoption

Preferred Qualifications

Candidates must be pursuing (at minimum) a Bachelor's degree in the following majors or related field : Business Administration, Marketing, Data Science

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future.