Marketing Analytics & CRM Marketing Manager
Embark on a rewarding career journey with us today as a Marketing Analytics & CRM Manager! FULL-SERVICE REWARDS :
- Employee Discount on Core, MultiCare, and Tire services
- Benefits Medical, Dental, Vision
- PTO plus flexible work schedules
- 401K employer matching plan
- Daily Pay
- PerkSpot Platform provides access to special employee discounts on a variety of products including travel, electronics, concerts, etc.
- Access to on-site fitness facility
- Free team lunch and breakfast once a month
GEAR UP FOR YOUR ROLE : The Marketing Analytics & CRM Manager is a vital contributor to Team Car Care's business growth, partnering closely with the CMO, the Marketing team and Jiffy Lube International. The TCC marketing team's mission is to convert consumer demand into store traffic, enabling our service center teams to create lifelong Guests. Success in this fast-paced retail environment requires creativity, strong organizational skills, cross-functional collaboration, and a proactive, self-starting attitude.
We're looking for a data-driven Marketing Analytics & CRM Manager to lead the performance measurement and optimization of our marketing initiatives. This role will focus on analyzing marketing campaigns and offers, supporting strategic decision-making through advanced analytics, and managing our CRM journey across email, direct mail, and SMS.
This role will support our mission to Create Guests for Life by delivering personalized, high-impact marketing experiences rooted in data and insight. From campaign analysis to CRM journey optimization, you'll help ensure that every interaction builds trust, loyalty, and long-term value.
HOW YOU WILL DRIVE SUCCESS :
Marketing Analytics (80%)
Design and analyze A / B tests for campaigns and promotional offersConduct media attribution and marketing mix modeling to evaluate channel performancePerform pre / post analysis to assess incremental campaign impactDeliver clear insights on ROAS and iROAS to guide marketing investment decisionsPartner with media and creative teams to define KPIs and measure performanceBuild budget forecasts by analyzing historical performance, spend efficiency, and ROI trendsMaintain dashboards and regular reporting for campaign and offer performance (Power BI preferred)CRM & Customer Journeys (20%)
Manage and optimize automated CRM journeys across email, direct mail, and SMSMonitor customer behavior and segmentation to inform personalized messagingAnalyze CRM performance and identify opportunities to improve conversion, retention, and LTVIdentify and implement enhancements to the CRM program based on performance data, emerging industry best practices, and new technology capabilitiesSupport campaign QA, test strategy, and compliance best practicesUNDER THE HOOD WHAT YOU'LL NEED :
35 years of experience in marketing analytics, CRM analytics, or related roleStrong proficiency in Excel, SQL and PowerPoint (required)Experience with Power BI, Python, or other analytics tools preferredHands-on experience with A / B testing, media mix modeling, and marketing attributionUnderstanding of CRM platforms (e.g., Salesforce Marketing Cloud, Iterable, Braze, Klaviyo, etc.)Robust analysis skills with ability to simplify complex data into actionable insightsExcellent communication and presentation skills, with the ability to clearly convey insights to senior-level executives and non-technical stakeholdersAbility to work cross-functionally with marketing, operations, and finance teamsExperience to "Turbo-charge" your application :
Consumer or retail marketing environmentDirect mail or SMS marketingExperience working with marketing automation toolsEqual Employment Opportunity : We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At TCC, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.