Social Media Buyer Job at Crawford Group in San Francisco

Crawford Group (www.crawfordgroup.com) is seeking a Social Media Buyer to join our client's team. This is a hands-on social media buying role that sit on the company's in-house paid social media team. The ideal candidate is an experienced social media professional with 3-5 years of buying, campaign management, and optimization experience in Meta platforms (Facebook, Instagram) as a mandatory requirement. Proven expertise in Meta is essential. Additionally, experience in buying and campaign execution across Snap, TikTok, Reddit, and LinkedIn is strongly preferred. The candidate should be able to manage multiple campaigns concurrently, ensuring seamless coordination and execution across these platforms.

The ideal candidate brings a deep understanding of social media buying concepts, best practices, and optimization strategies, with an ability to advise on campaign setup and creative direction tailored to each platform's strengths. Enjoys building cross-functional relationships and can collaborate effectively with internal stakeholders and external partners to deliver on marketing objectives.

About Crawford Group.

We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers.

Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization's needs.

Responsibilities :

• Execute social media campaigns, ensuring campaigns are built, launched, optimized, and reported on successfully and within specified scope
• Vet and qualify inbound campaign assignments; lead discovery phase with Marketing and Media Strategy teams to define campaign parameters (budget, timing, objective, goals, audience targeting) and secure ad assets (creative assets and landing destinations) for media buyers
• Engage Analytics & Operations and WebDev teams to fulfill pre-launch campaign measurement requirements
• Set and manage timing and deliverable expectations with campaign stakeholders and ensure key deadlines are met
• Monitor campaign performance across multiple social platforms on an ongoing basis and ensure campaigns are meeting expectations
• Analyze campaign performance data and action on optimizations across multiple platform

Qualifications :

Location : Must be local to San Jose or San Francisco, CA with ability to travel to both offices

Duration : Full-time, Consulting

Rate : W-2 consultant of Crawford Group; benefits available (Our ranges are determined based on skills, experience and location)

Committed to Diversity.

We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all. Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.