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Director, Content & Social Media
Director, Content & Social MediaBuild-A-Bear • Saint Louis, MO, US
Director, Content & Social Media

Director, Content & Social Media

Build-A-Bear • Saint Louis, MO, US
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Job Description

Job Description

The Director, Content & Social Media, is future facing and audience-obsessed while leading our brand storytelling across platforms. This role is equal parts strategist, creator, and cultural connector – someone who understands the power of social to build brands, drive engagement, and shape communities through compelling content.

This role will lead a dynamic team of social strategists, content creators, and partner agencies, while working cross functionally with creative, PR, product, and marketing teams to craft a content ecosystem that breaks through the noise and builds meaning full relationships.

Responsibilities :

  • Own and evolve our content and social strategy across all channels (Instagram, TikTok, YouTube, LinkedIn, Threads, Pinterest, emerging platforms.
  • Create a culturally fluent content calendar that integrates brand storytelling, product campaigns, influencer collaborations, and real-time cultural moments.
  • Lead creative concepting and production for social-first storytelling, ensuring all content is platform-native, thumb-stopping, and deeply engaging.
  • Define performance metrics and KPIs across platforms – ensuring every post has purpose, and every campaign is tied to measurable results.
  • Mentor and grow a high-performing team, providing clear vision, feedback, and development opportunities.
  • Forge deep relationships with creators, influencers, and platform reps – unlocking co-creating, first-to-market opportunities, and exclusive formats.
  • Champion innovation by identifying new tools, technologies, and trends – from new content formats to experimental platforms.
  • Collaborate cross-functionally with brand, PR, product, e-comm, and performance marketing teams to ensure content ladders up to brand goals and business impact.

Required Qualifications :

  • Bachelor's degree required.
  • 10+ years of experience in content, social, or digital marketing – at a brand, agency, or publisher with a strong creative voice.
  • Deep understanding of platform-specific content formats, best practices, and algorithm shifts.
  • Proven experience in building and scaling content and social ecosystems that drive brand affinity and business growth.
  • Proficiency with emerging AI tools, creator platforms, and immersive storytelling formats (AR, shoppable video)
  • Strong command of social listening, analytics, and content planning tools (Sprinklr, Sprout)

    • Preferred Qualifications :

  • Background in lifestyle, fashion, toys, entertainment, youth, or purpose-driven brands
  • Prior experience working with or as a creator / influencer
  • Familiarity with global social strategies and localization frameworks

    • Behavioral Traits for Success :

  • Driven to achieve results that align with the strategic goals of the organization
  • Initiative, sense of urgency, and the ability to stay focused on results despite changing conditions
  • Decision-making is focused on implementing practical and timely solutions
  • A natural leadership style that trains and engages others in an enthusiastic way
  • Learns quickly and thoroughly while continually recognizing and adapting to change
  • Effective delegator
  • Innovative and creative problem solver
  • Action-oriented
  • Influences and stimulates others to action

    • Working Environment :

  • Typical office environment with climate control and sufficient lighting, ergonomic desk / chairs.
  • Corporate Office located St. Louis, MO.
  • Hybrid work week.

    • Your Performance Will Measured On :

    Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following :

  • A team and culture that embraces creativity, agility, and bold ideas
  • Decision-making, judgment, and execution
  • Dynamic, channel-specific content experiences
  • Increased organic reach, engagement, and content performance
  • Additional creators and influencers wanting to work with the brand
  • Creative solutions that support major tent pole launches
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