Senior Business Analyst (Digital Analytics/E-commerce)IT EBusiness Consulting Services, Inc • Torrance, CA, United States
Senior Business Analyst (Digital Analytics / E-commerce)
IT EBusiness Consulting Services, Inc • Torrance, CA, United States
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job_description.job_card.job_descriptionAt least 9+ years of experience as a Business Analyst with focus on Digital Analytics, E-commerce, or Marketing technology (Required). Strong familiarity with Digital platforms such as Google Analytics, Adobe Analytics, Salesforce Marketing Cloud, or similar tools. Proven ability to translate complex business needs into technical requirements and user stories. Excellent stakeholder management, presentation, and communication skills. Experience working in a global delivery model with effective onsite-offshore collaboration. Understanding of digital commerce KPIs such as cart abandonment, average order value (AOV), customer lifetime value (CLV). Hands on knowledge with SQL related tasks related to data analysis. Excellent presentation and communication skills and ability to clearly and succinctly express ideas. Bachelor's degree in computer science, engineering, or related field (Master's degree is a plus). Exposure to BI visualization tools (Incorta,Tableau). Experience with Agile / Scrum delivery. Background in retail / footwear / apparel industry a strong plus.
Position : Senior Business Analyst (Digital Analytics / E-commerce)
Client Location : Manhattan Beach, CA
Work Location : 100% On-site
Duration : Full Time Employment ( FTE )
Salary : $$ per year + Standard Benefits
Scope of Services :
- Act as the primary onsite liaison between client stakeholders, and project teams, ensuring alignment on priorities, requirements, and deliverables.
- Partner with client's team including Digital, E-commerce, Marketing, and Technology teams to gather, define, and document business requirements for analytics initiatives.
- Translate business needs into functional specifications and collaborate with offshore engineers, data modelers, and visualization experts for execution.
- Help in defining and monitor KPIs to measure digital customer engagement, campaign performance, conversion optimization, and omnichannel journeys.
- Provide actionable insights on digital KPIs like conversion, AOV, CLV to optimize campaigns, customer journeys, and sales.
- Conduct requirement workshops, backlog grooming, UAT sessions, and training for business stakeholders as needed.
- Drive adoption of digital analytics solutions by ensuring that reporting platforms and insights are aligned with business decisions.
- Proactively identify gaps, opportunities, and process improvements in digital data flows, campaign measurement, and customer experience.
- Provide support on data related insights queries for end users, especially on data querying and data analysis.
Must Have Skills :
Nice To Have :
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