SEO Manager

SEO Manager

CoinFlip is a global digital currency platform company, focused on providing consumers simple and secure access to buy and sell cryptocurrency. The company operates the world's largest network of cryptocurrency kiosks by transaction volume with more than 5,500 kiosks across 49 U.S. states, Puerto Rico, Canada, Australia, New Zealand, South Africa, Italy, Panama, Brazil, Mexico, and Spain. CoinFlip's digital currency kiosks make buying and selling major cryptocurrencies accessible and safe for consumers who wish to purchase their digital currency using cash. CoinFlip also operates CoinFlip Preferred, a personalized over-the-counter service that provides investors with custom, white glove support for their cryptocurrency transactions. In 2022, CoinFlip launched CoinFlip Ventures, an investment group offering coaching, funding, and networking support to early-stage crypto and web3 projects.

CoinFlip was founded in 2015 by Daniel Polotsky, Kris Dayrit, Alan Gurevich, and Ben Weiss. Headquartered in Chicago, CoinFlip placed in the top 500 on the 2021, 2022, and 2023 Inc. 5000 list, and on the 2022 and 2023 Deloitte Technology Fast 500, was named the 2021 and 2022 #1 fastest-growing company in Chicago by Crain's, ranked in Chicago Tribune's Top Workplaces in 2021 and 2022, and was awarded the 2021 and 2022 Stevie Awards for Customer Service.

CoinFlip is looking for an SEO Manager to develop and execute strategies to increase the company's organic search visibility and drive organic traffic to our digital platforms. This role involves keyword research, content creation and optimization, technical website analysis, link building, and performance monitoring. The manager will be expected to collaborate with content and development teams, stay current on SEO trends and algorithm changes, and report on key performance indicators (KPIs) to achieve business goals.

Responsibilities

Develop and execute comprehensive SEO strategies to drive organic growth across web and local search.

Conduct in-depth keyword research, competitor benchmarking, and identify new growth opportunities.

Partner with content teams to plan and create SEO-optimized content across multiple channels.

Collaborate with developers and designers to enhance site architecture, speed, and technical SEO performance.

Optimize for both on-page and off-page SEO, including link-building initiatives.

Monitor, analyze, and report on SEO performance using analytics and SEO platforms; provide actionable insights for ongoing improvement.

Stay current with evolving search engine algorithms, industry trends, and emerging SEO technologies.

Partner cross-functionally with content creators, product, marketing, and design to integrate SEO into campaigns and product launches.

Provide clear, data-driven recommendations for content strategy, technical improvements, and overall SEO roadmap.

Other duties as assigned.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field (preferred).

57 years of hands-on SEO experience, ideally in the financial services, fintech, or related industries.

Deep understanding of search engine algorithms, ranking factors, and SEO best practices.

Proficiency with key SEO tools (e.g., Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog).

Strong grasp of technical SEO, site architecture, and page speed optimization.

Experience with content management systems (WordPress, Drupal, or similar) and basic HTML / CSS.

Strong analytical and problem-solving skills; ability to translate data into strategy.

Excellent communication and collaboration skills, with proven success working cross-functionally.

Familiarity with data visualization or reporting tools (Tableau or similar) is a plus.

Nice To Have

Experience optimizing Local SEO utilizing Google Business Profiles / Google My Business.

Knowledge of schema markup, international SEO, and emerging areas like voice search optimization.

Understanding of how SEO integrates with paid media, email, and social campaigns.

Base Salary Range : $88,359 - $105,000 USD

For all United States based opportunities, our comprehensive benefits package includes, for all full-time employees, competitive health, dental, and vision insurance plans through BlueCross BlueShield (employer subsidized), a generous retirement savings plan with company match up to 4%, performance based bonuses and paid time off.

Working at CoinFlip means collaborating with experienced and innovative leaders who share a clear vision and a track record of success. We offer a collaborative and positive working environment where we encourage employees to balance productivity with time to recharge.

CoinFlip values diversity in the workplace and is an equal opportunity employer committed to providing an inclusive and accessible work environment. We thank all candidates who apply, but only those selected for an interview will be contacted.

By applying to this role, you give express consent to CoinFlip to send you informational text (SMS) messages regarding this role and the application process. You can cancel the SMS service at any time by replying "STOP" to the text message you received. If at any time you forget what keywords are supported, just reply "HELP." Message and data rates apply. If you require a special accommodation, please let us know and we'll work with you to meet your needs.