Sr Advisor Marketing US

Sr. Advisor Marketing And Customer Insights

This role offers an exciting opportunity to join the Marketing and Customer Insights team and be a part of the Marketing center of excellence within Enbridge Gas Distribution and Storage (GDS). This role will specifically be responsible for leading marketing initiatives in GDS US jurisdictions, primarily in Utah and Ohio.

As a Sr. Advisor, you will be responsible for leading and executing strategic marketing projects and communication initiatives for a variety of programs and services supporting core business objectives. You will also be responsible for developing strategy and leading end to end planning, implementation, evaluation and optimization of marketing campaigns / initiatives that support both B2C and B2B audiences.

Here's what you will do :

• Lead end-to-end marketing execution : Develop and implement strategic marketing plans that align with stakeholder objectives - from understanding business needs, leveraging research and insights to execution, tracking, and continuous optimization of campaigns and initiatives.
• Act as a strategic & trusted marketing partner : Build strong relationships with cross-functional stakeholders to understand priorities and translate business goals into actionable marketing strategies.
• Drive independent ownership and accountability : Operate with a high degree of autonomy to manage multiple projects simultaneously - setting direction, driving timelines, and ensuring seamless execution without close supervision.
• Own operational excellence : Manage day-to-day marketing operations including budgeting, procurement, invoice processing, and contract management, ensuring smooth and compliant delivery of initiatives.
• Drive insight-led decision making : Monitor campaign performance, and leverage analytics to assess effectiveness, identify opportunities for optimization, and inform future marketing strategies.
• Champion innovation and value creation : Proactively assess new opportunities, whether in process improvement, capability building, or cross-functional collaboration leading to new marketing initiatives, to enhance the team's impact and contribution across the organization.
• Ensure brand consistency and quality : Oversee the development of marketing materials and campaigns to ensure alignment with brand standards, messaging, and business strategy.
• Manage creative agency partnerships : Oversee external creative agency relationships to deliver high-quality creative, media, and digital outputs for omnichannel marketing.
• Monitor and manage compliance requirements : Oversee all federal and state-wide regulatory audit requirements for marketing and communications activities in Utah and Ohio, ensuring full compliance with applicable standards and reporting obligations.
• Stay ahead of industry and customer trends : Monitor emerging marketing, communications, and customer experience trends; identify, pilot, and implement new tools, channels, and technologies to enhance marketing effectiveness and audience engagement.

Who you are :

Preferred Assets :

Working Conditions :

Physical Requirements include but are not limited to : Grasping, kneeling, light moderate lifting (objects up to 20 pounds), reaching above shoulder, repetitive motion, typing, sitting, standing, visual requirement (able to see screens, detect color coding, read fine print), hearing requirement and the ability to sit at a computer for long periods of time.

Mental Requirements (Both Field & Office) include but are not limited to : Ability to understand, remember and apply oral and / or written instructions or other information, understand complex problems and collaborate / explore alternative solutions, organize thoughts and ideas into understandable terminology, organize and prioritize work schedule on a short-term basis, make decisions which have moderate impact on the immediate work unit and monitor impact outside this area, understand and follow basic instructions and guidelines, complete routine forms, compose letters, outlines, memoranda and basic reports and communicate with individuals via telephone.

Company paid international relocation assistance is not offered for this role.

At Enbridge, we are dedicated to our core value of Inclusion. We are proud to be an Equal Opportunity Employer. We are committed to providing employment opportunities to all qualified individuals, without regard to age, race, color, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, marital status, family status, veteran status, Indigenous status, disability, or any other reason protected by federal, state, or local law. Applicants with disabilities can request accessible formats, communication supports, or other accessibility assistance by contacting careers@enbridge.com.

Information For Applicants :

To learn more about us, visit www.enbridge.com.