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Social Media Manager (1628), Mid-Level

Social Media Manager (1628), Mid-Level

MediabistroNewport Beach, CA, United States
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Job Summary :

Perricone Farms, in partnership with Natalie’s Orchid Island Juice Company, is a dynamic company in the premium citrus juice market. They are seeking a Social Media Manager to develop engaging content and drive brand awareness through storytelling, while collaborating closely with the marketing team.

Responsibilities :

  • Develop, plan, and execute a social media content calendar for our social platforms, focusing on Instagram, Tik Tok, Facebook and LinkedIn.
  • Maintain consistency in the brand's voice and messaging across all platforms, ensuring alignment with the brands’ core values driving authenticity, integrity and quality.
  • Track and analyze the performance of social media campaigns.
  • Provide regular reports to the marketing team with insights and recommendations for optimization.
  • Identify opportunities for partnerships and collaborations with influencers, creators and likeminded brands to amplify reach and relevancy across our social channels.
  • Manages responses to customer inquiries, potential sales leads, monitor and engage with our followers, and cultivate a community around the brand.
  • Stay current on social media trends and best practices to ensure Perricone Farms and Natalie’s are leaders in premium juice.
  • Comply with all Plant, State and Federal OSHA, EPA, FDA, HACCP, and SQF regulations.

Qualifications : Required :

  • Bachelor's degree in Marketing, Communications, or related field.
  • 3+ years of proven experience as a Social Media Manager or similar role, ideally within the CPG or food and beverage industry.
  • Excellent written and verbal communication skills.
  • Creative and detail-oriented with a passion for storytelling.
  • Scrappy, current and strategic with a clear understanding and vision of what wins on social and why.
  • Strong understanding of social media platforms, trends, and analytics tools (i.e. Dash Hudson, Google Analytics, etc.)
  • Ability to work independently and as part of a team, promoting collaboration and demonstrating strength in working effectively with colleagues.
  • Comfortable receiving feedback and iterating quickly.
  • Exhibits integrity, trustworthiness and upholds high values in professional interactions.
  • Strong communication skills and a strong client-focused mindset.
  • Must be able to come into the Newport Beach, CA office as necessary for collaborative meetings or shoot content in the field.

    • Company :

    Perricone Farms is a manufacturer and retailer of fruit juice and food products. Founded in 1935, the company is headquartered in Beaumont, California, USA, with a team of 201-500 employees. The company is currently Growth Stage.

    Seniority level

    Seniority level

    Mid-Senior level

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Marketing

    Industries

    Software Development

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    Inferred from the description for this job

    Medical insurance

    Vision insurance

    401(k)

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