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Senior Yield Analyst

Senior Yield Analyst

The Weather CompanyNew York, NY, US
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Senior Yield Analyst

The Weather Company is the world's leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company's high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world's most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

As a Senior Yield Analyst, you'll play a key role in optimizing revenue performance by managing pricing approvals, analyzing margin impacts, and guiding strategy across sales and operations. You'll be the central point of contact for approvals, risk monitoring, and cross-functional alignment, helping ensure every campaign delivers maximum value while maintaining operational efficiency.

The impact you'll make :

  • Manage DYM Queue / Ticketing system to approvals for pricing and inventory inquiries in the pre- to post-sale RFP contracting cycle.
  • Complete margin analyses on each pricing approval request, inclusive of measurement studies, added value, or standard discounting.
  • Analyze and present monthly / quarterly open exchange pricing trends to inform any rate card adjustments.
  • Monitor and manage revenue delivery, risk reporting, and communications for standard campaigns and sponsorships.
  • Own weekly touchpoints with cross-functional teams and provide consultative optimization strategy and revenue-at-risk insights.
  • Communicate insights, reporting, and recommendations for mitigating risk and maximizing revenue to key stakeholders.
  • Partner with internal teams to identify process improvements to improve overall operational efficiency.
  • Own quarterly / annual advertiser campaign margin analysis to help inform discounting strategies for strategic partners.
  • Audit PMP pricing, discounting, and partner with the team to optimize floors where necessary.
  • Recommend / approve ad server priority adjustments.
  • Pull and track sponsorship estimates for one-day takeovers, monthly content sponsorships, etc.
  • Compile / analyze quarterly delivery trends by product and platform.
  • Other duties as assigned.

What you've accomplished :

  • 5+ years of experience in a pricing approval role / revenue operations
  • Digital publisher experience in an analytics role capacity and an understanding of digital media metrics such as CPM, CTR, Fill Rate, Unique Users, Page Views, Impressions, and visits
  • Experience in digital advertising and ad sales analytics with a background in Yield Management, Ad Sales Operations, Revenue Operations, and Programmatic Yield
  • Proven communication skills
  • Comfort with ambiguity, evolving priorities, and an ability to operate autonomously
  • Ability to multitask and balance project workload with daily RFP approval requests
  • Familiarity with Ad Servers (GAM preferable) and Contract Management systems, as well as CRMs (Salesforce, Operative, etc)
  • Proficient in Excel
  • Willingness to learn and adapt to new technologies, systems, and / or processes
  • Experience in data analysis and reporting
  • Base Salary : $100,000 $132,000

    The base salary offered will take into account internal equity and may vary depending on the candidate's geographic region of work premises, job-related knowledge, skills, and experience, among other factors.

    TWCo Benefits / Perks :

  • Flexible Time Off program
  • Hybrid work model
  • Variety of medical insurance options, including a $0 cost premium employee coverage
  • Benefits effective day 1 of employment include a competitive 401K match with no vesting requirement, national health, dental, and vision plans
  • Progressive family plan benefits
  • An opportunity to work for a global and industry-leading technology company
  • Impactful work in a collaborative environment
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