Account Executive

Job Description

Job Description

Do you have a passion and drive for helping local businesses grow and thrive by providing exceptional and unique marketing strategies? Are you looking for not only a job but a career? If so, we should talk!

At Channel 8 Lincoln (KLKN), we are looking for our next Account Executive.The successful candidate must be a self-motivated, highly organized individual with experience in new business development, and the ability to enhance an existing client base is desired. Background in advertising and / or media sales including digital is preferred but not required.

Responsibilities :

• Create a strategic business plan with your manager to achieve total revenue goals.
• Develop multimedia advertising solutions for new clients that deliver results to their customers.
• Effectively negotiates with customers.
• Always maintain an acceptable pipeline as designated by management.
• Develop new / incremental revenue through consistent and creative prospecting.
• To craft a story around customer insights that clients can relate to.
• Service and grow an existing list of accounts.
• Collaborate with Sales Assistants to provide timely schedule maintenance including accuracy of orders, make-goods, posts, and accurate traffic instructions.
• Responsible for all aspects of maintaining CRM software.
• Responsible for using all station-provided sales tools & software, including Kantar, NSI, the station’s digital product suite including KBSI23.com, all mobile platforms, extended reach and email marketing.

Qualifications