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Senior Marketing Associate, Product CommunicationsNewHybrid - New York, NY

Senior Marketing Associate, Product CommunicationsNewHybrid - New York, NY

FartherNew York, NY, US
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Senior Marketing Associate, Product Communications

Farther is a rapidly growing RIA that combines expert advisors with cutting-edge technology - delivering a comprehensive, tailored wealth management experience.

Farther's founders are leaders and innovators from the private wealth industry who possess a unique blend of traditional wealth management, fintech, and technology production expertise. We're backed by top-tier venture capital firms, fintech investors, and industry leaders.

Joining Farther means joining a collaborative team of entrepreneurs who are passionate about helping their clients and our teammates achieve more. If you're the type who breaks through walls to get things done the right way, we want to build the future of wealth management with you.

The Role

We're seeking a Senior Marketing Associate to be the driving force behind positioning Farther as the Intelligent Wealth Management Platform. You'll be the right-hand person to our Head of Product Marketing, executing strategic initiatives that showcase how our combination of people and technology creates a differentiated "one app" experience for clients.

This role is perfect for someone hungry to make their mark - you'll have significant influence in shaping how Farther tells its story to the market while coordinating across teams to ensure our intelligent platform narrative becomes the consistent drumbeat across all our communications.

Your Impact

  • Be the operational backbone for our evergreen initiative to establish Farther as synonymous with intelligent wealth management
  • Manage product launch communications and ensure alignment between product teams, growth marketing, and external agencies
  • Develop blog posts, social media content, email campaigns, and other communications that bring our intelligent platform story to life
  • Help establish Farther not just as a traditional RIA, but as a technology leader in the wealth management space
  • Coordinate day-to-day work with external creative and PR agencies to amplify our reach and impact
  • Support development of speaking opportunities and tech event participation to position our leadership as industry thought leaders
  • Ensure growth marketing initiatives incorporate consistent intelligent platform messaging across all paid, owned, and earned channels

The Ideal Match

  • 5+ years of experience in marketing, communications, or product-focused roles with direct product marketing experience strongly preferred
  • Background in B2B SaaS or technology sector with understanding of how to position complex platforms
  • Demonstrated ability to create clear, compelling copy across multiple channels including blogs, emails, press releases, and social media
  • Proven track record contributing to go-to-market plans and executing communications for product or feature launches
  • Excellent organizational skills with ability to manage multiple stakeholders, projects, and deadlines simultaneously
  • Understanding of how to leverage different communication channels effectively to reach specific audiences
  • Ability to translate complex technical features into customer-centric value propositions

    • Bonus Points

  • Background in financial technology or financial services marketing
  • Previous work coordinating with external creative, PR, or content agencies
  • Experience building and executing content marketing strategies
  • Understanding of B2B social media strategy and execution
  • Bachelor's degree in Marketing, Communications, Business, Journalism, or related field

    • Why Join Us

  • Competitive comp package that rewards impact
  • Work alongside some of the brightest minds in fintech
  • Ground-floor opportunity at a fast-scaling startup
  • Chart your own growth path as we expand
  • Full health benefits + 401(k) matching & Roth IRA options
  • Unlimited PTO

    • Ready to disrupt wealth management? Let's talk!

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