Associate Director of HCP and Payor Marketing Job at Insight Global in Richmond

One of our specialty pharmaceutical clients is seeking a permanent Associate Director of HCP & Payor Marketing to join their growing team in Richmond, VA. This role will be required to work in the office Tuesday-Thursday. The Associate Director will be responsible for developing and executing marketing strategies and materials to support Payor pull-through, channel acquisition support for HCPs, Patient access support programs and Key Account communications. Other responsibilities include :

• Lead Payor pull-through strategy & execution, including leading the evolution of HCP facing field related payor pull-through materials.
• Oversee channel & acquisition marketing, including development of channel & product acquisition education strategies for HCPs and associated materials for field teams
• Own the development and maintenance of patient access support program materials and website content, in close partnership with Field Sales, Trade / Channel, Payor and HUB operations teams (e.g., hub tools, co-pay program materials, etc.)
• Develop priorities as primary point of contact for access related training needs, collaborating closely with the Field, Payor, Channel and Training teams.
• Collaborate across functions with internal stakeholders including Market Access, Brand Marketing, Channel, Legal, Regulatory, and Medical Affairs to ensure compliant and effective execution of access strategies.
• Manage brand budget and key vendor relationships for access strategy and content creation.

Qualifications :

Salary : $170,000-$190,000 (flexible based on experience)

Hours : Monday-Friday, 8 : 00am-5 : 00pm EST

Hybrid Schedule : 3 days onsite & 2 days remote a week

Hiring Method : Full-time direct hire opportunity

Benefits Include : Competitive Plans for Insurance, Retirement, PTO, Leave, Commuter Benefits, Tuition Reimbursement, Professional Development as well as Income Protection.

Exact compensation may vary based on several factors, including skills, experience, and education. Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and / or other paid time off as provided by applicable law.