Director of Global Customer Marketing (Remote in US)

Job Description

Job Description

Salary : $140,000 - $160,000 base with VC; OTE is $220,000

Criteria Corp is entering a critical phase of growth and transformation, expanding beyond product innovation into a truly customer-centered organization. We are seeking a Director, Global Customer Marketing to build and lead our first fully integrated customer marketing functionuniting advocacy, lifecycle, community, and expansion strategies. This role will own the end-to-end customer journey post-sale, driving retention, loyalty, and revenue growth for our global customer base across North America, Australia, and Europe.

This is a builder role. The ideal leader is both strategic and hands-on, capable of designing scalable programs, aligning cross-functional teams, and operationalizing customer insights into measurable business impact.

Key Responsibilities

Program Development & Execution

• Advocacy & Reference Programs : Build loyalty, reference, and advocacy programs to activate customer champions, generate case studies, and influence pipeline.
• Community Building : Launch and nurture customer community experiences (forums, events, peer groups) to foster engagement and connection.
• Lifecycle & Email Marketing : Partner with lifecycle and email teams to guide what customer stories, proof points, and advocacy assets are used at key journey moments ensuring automated campaigns (nurtures, retention plays, upsell triggers) are fueled by the right insights, segments, and voice-of-customer content.

Customer Experience Strategy & Vision

Growth, Upsell & Cross-Sell Enablement

Cross-Functional Collaboration & Leadership

Customer Insights & Analytics

Qualifications