Digital Optimization Manager (Tampa)

Digital Optimization Manager

The Digital Optimization Manager will be accountable for driving measurable improvements in website performance, conversion, and customer experience. To succeed in this role, the individual must combine technical expertise with analytical thinking, collaboration, and a strong customer-first mindset. These efforts build the value of using our brand to facilitate the sales process that instills confidence and satisfaction in our system.

You are an experienced hands-on CRO expert and have a passion for driving continued improvements across our website and making ongoing changes that improve site performance and optimization. You are data-driven and wake up every day thinking about how to improve website performance.

You are data-focused- using it to drive improvements and accurate reporting.

This position includes, but is not limited to, the following :

• Manage day-to-day website performance, functionality, and uptime.
• Monitor, report, and analyze KPIs (traffic, conversions, SEO, engagement, and testing results) and provide actionable insights.
• Execute optimization initiatives, including SEO improvements, conversion funnel enhancements, and CTA effectiveness.
• Plan and run A / B and multivariate tests, implementing successful changes to drive conversions.
• Improve the digital customer journey using usability testing, heatmaps, and customer feedback.
• Collaborate with marketing, design, content, and IT teams to ensure alignment and timely execution of website projects.
• Stay current on digital best practices, trends, and tools, proactively introducing new opportunities for growth.

Skills & Traits :

Qualifications :

Flexible work from home options available.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.