Director, Product and Sales Enablement

The Corporate Director of Branded Solutions will lead the strategy, development, and execution of revenue growth plans for the company’s portfolio of owned and operated branded advertising products. This position is responsible for driving innovation and revenue across a robust suite of branded solutions — including display advertising (digital and print), audio and video advertising, branded content, email marketing, content sponsorships, special sections, social sponsorships, contests, and promotions focused on lead generation.

This role will help oversee and support a dedicated branded solutions sales team , while also partnering closely with the Agency Solutions Team , whose focus is on third party media and platforms. The Director will work to ensure the agency’s account managers and traffic teams are equipped to identify upsell opportunities for the company’s owned and operated products, creating a cohesive approach that maximizes total revenue potential.

Additionally, this position will coordinate with the Events and Marketing Leadership to leverage event sponsorships and branded opportunities that strengthen the company’s integrated advertising offerings.

Key Responsibilities :

Strategic Leadership & Revenue Growth

• Develop and execute a clear strategy to grow revenue for the company’s owned and operated branded advertising products across all platforms.
• Analyze market trends and audience insights to inform new product development, packaging, and positioning.
• Establish annual revenue goals and performance metrics for the branded solutions portfolio; monitor and adjust strategies as needed to ensure targets are met or exceeded.

Sales Team Oversight & Enablement

Product Innovation & Management

Cross-Departmental Collaboration

Client & Market Engagement

Qualifications :

Reporting Structure :

This position reports to the Chief Revenue Officer (CRO) or equivalent senior executive.

Works closely with the Director of Agency Solutions, the Director of Local Events, local market sales leaders, and editorial / production teams.

Location & Travel :

Corporate-level role; periodic travel required to support local sales teams, key client meetings, and industry events.

Why Join Us?

This is an exciting opportunity to build and lead a best-in-class branded solutions program for a trusted news and media company. If you are passionate about revenue growth, creative advertising solutions, and helping brands connect with engaged audiences, we want to hear from you.

Perks & Benefits

Applicants must pass a drug screening, as well as a background and motor vehicle record check. This is a safety-sensitive position pursuant to Act 593 of the Arkansas Medical Marijuana Amendment and Tennessee Code § 50-9-103.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other status protected by law.

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