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Senior Digital Site Designer

Senior Digital Site Designer

tarte cosmeticsNew York, NY, US
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As a Senior Digital Site Designer, you'll be the driving force behind eye-catching, trend-forward, and high-converting website designs. You will work at the intersection of creativity and commerce, ensuring that Tarte's digital presence reflects the latest design trends, beauty aesthetics, and best-in-class UX / UI.

This role requires Shopify platform experience, with the ability to create, customize, and optimize digital experiences that are both visually stunning and performance-driven.

Key Responsibilities

Creative Digital Design & Execution

  • Conceptualize, design, and refine visually compelling website layouts, landing pages, and digital campaigns that captivate and engage customers.
  • Develop high-fidelity UI designs, wireframes, and interactive prototypes with a strong focus on aesthetics and functionality.
  • Push creative boundaries with bold, trend-driven visuals, animations, and interactive elements that elevate the brand's digital storytelling.
  • Maintain and evolve Tarte's Digital Design System, ensuring cohesive branding across all digital touchpoints.

Shopify & eCommerce Website Optimization

  • Design and optimize Shopify-based themes, templates, and landing pages to enhance the user experience and drive conversions.
  • Ensure all website designs are responsive, mobile-first, and optimized for performance.
  • Follow ADA compliance regulations
  • Work closely with developers to implement and refine designs within Shopify's Liquid framework.
  • Conduct UX / UI audits, analyze heatmaps, and leverage A / B testing to optimize site performance and user engagement.

    • Trend-Forward Digital Innovation

  • Stay ahead of digital design trends, beauty aesthetics, and eCommerce innovations, bringing fresh ideas to the table.
  • Identify emerging UX / UI trends, interactive elements, and motion design techniques to elevate the shopping experience.
  • Research competitors and industry leaders to ensure Tarte remains at the forefront of digital design innovation.

    • Cross-Functional Collaboration

  • Work closely with eCommerce, Digital Marketing, and Brand Creative teams to align design strategies with business objectives.
  • Partner with developers to ensure seamless execution of all digital designs.
  • Present concepts and creative rationale to stakeholders, advocating for bold, impactful, and user-first design choices.

    • Qualifications & Skills

  • 5-7+ years of website design experience, preferably in beauty, fashion, or eCommerce.
  • Expertise in Shopify design (theme customization, Liquid framework, and Shopify best practices).
  • Proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, XD), and Sketch.
  • Strong understanding of eCommerce UX / UI principles, conversion optimization, ADA compliance and mobile-first design.
  • Experience with motion design, micro-interactions, and UI animations is a plus.
  • Passion for beauty, trends, and creating aesthetically bold digital experiences.
  • Ability to balance creativity with business goals, making data-driven design decisions.

    • Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.

    Our Perks :

  • Salary range : $110,000-130,000 (compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
  • Medical, dental, vision, 401k plan & access to health and wellness programs
  • Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more!
  • Hybrid work policy
  • Gratis, employee discount on tarte.com, team give-back initiatives
  • Friendly, fun, creative & collaborative work environment
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