Global New Product Marketer - Commercial Branding and Transportation

New Products Marketing Manager

At 3M we apply science in collaborative ways to improve lives daily as our employees connect with customers all around the world.

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.

The impact you'll make in this role :

• Leading global customer insights for critical new product programs, including : development and execution of market research learning plans, defining market segmentation and customer targets, monitoring market trends, competitor activities and industry developments, defining and validating customer requirements, value proposition and marketing claims; leading translation of customer and market needs into product requirements to deliver products aligned to addressing customer problems.
• Leading development of the global marketing launch plan strategy to support the new product launch, working across the global 3M matrix to ensure alignment on all global marketing plan deliverables, including marketing campaign, sales support and training for global launch regions; leading the development of product pricing strategy using pricing analysis tools such as price / value mapping, conjoint analysis, etc.; leading the completion of all marketing deliverables within the 3M Grow system.
• Coordinating launch preparation and execution with key launch countries, working to establish launch plans, launch dates, finance forecasts and demands plans. Including support and guidance to areas / regions during the first year after launch.
• Collaborating with the Global Marketing Portfolio teams to; prioritize NPI ideas that align with strategic division and portfolio priorities, and enable successful global launch campaign hand-off.
• Participating in NPI idea scouting efforts and helping to further develop new product platforms within the division.
• Owning and supporting the development of tools to help increase NPI throughput.
• Ensure compliance with international regulations and standards.

Your skills and expertise :

Additional qualifications that could help you succeed even further in this role include :

Work location :

Travel : May include up to 10% domestic / international

Relocation Assistance : May be authorized

Must be legally authorized to work in a country of employment without sponsorship for employment visa status (e.g., H1B status).

Supporting your well-being

3M offers many programs to help you live your best life both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.

Pay & benefits overview : https : / / www.3m.com / 3M / en_US / careers-us / working-at-3m / benefits /

3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.

Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.