Talent.com
Lifecycle Marketing Manager

Lifecycle Marketing Manager

MediabistroLincoln, NE, United States
job_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Lifecycle Marketing Manager

Our mission is to make higher education accessible and affordable for everyone. We empower students with financial support and supercharge their ability to pay down their debt, so they can get on the right financial track, fast. We build tools that help people feel in control of their financial future, including :

  • Private student loans - low rates, people-first service, and flexible payments.
  • Student loan refinancing - break free from high-interest rates or monthly payments.
  • Scholarships - access to thousands of scholarships to help students pay less.

Earnies are committed to helping students live their best lives, free from the stress of student debt. If you're as passionate as we are about our mission, read more below, and let's build something great together!

The Lifecycle Marketing Manager position will report to the Director of Lifecycle Marketing. As the Lifecycle Marketing Manager, you will :

  • Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing.
  • Own all aspects of campaign strategy development, creative briefing, audience segmentation, journey pathing, campaign execution, creative A / B testing, analytics measurement, and campaign performance readouts.
  • Your Impact :

  • As the Lifecycle Marketing Manager, you will play a strategic role in owning the development and execution of lifecycle campaigns that drive conversion and acquisition of Earnest products and services.
  • You will be responsible for building out some of Earnest's most important initiatives across our consumer finance products. This role focuses on ensuring flawless campaign execution, delivering revenue and engagement and being a driver of innovation and growth.
  • About You :

  • 5+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment
  • 3+ years of experience developing lifecycle / CRM engagement programs
  • Experience in audience segmentation and targeting using database information and real-time event data
  • Strong data analysis skills and knowledge of business intelligence systems such as Looker or Tableau
  • Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA)
  • Even Better :

  • Experience with Braze preferred. Bonus points for having experience with ExactTarget, SendGrid, Twilio, HTML / HAML, or Github
  • Where :

  • This role will be based in the United States
  • A little about our pay philosophy : We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salary based on the roles location. The successful candidate's starting pay will also be determined based on job-related qualifications, internal compensation, candidate location and budget. This range may be modified in the future. Pay Range $120,000$164,000 USD

    Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including :

  • Health, Dental, & Vision benefits plus savings plans
  • Mac computers + work-from-home stipend to set up your home office
  • Monthly internet and phone reimbursement
  • Employee Stock Purchase Plan
  • Restricted Stock Units (RSUs)
  • 401(k) plan to help you save for retirement plus a company match
  • Robust tuition reimbursement program
  • $1,000 travel perk on each Earnie-versary to anywhere in the world
  • Competitive days of annual PTO
  • Competitive parental leave
  • What Makes an Earnie :

  • Every Second Counts : Speed is our competitive advantage. Our customers need better solutions, and the faster we execute, the greater our chance of success.
  • Choose To Do Hard Things : We win by tackling the hard things that others avoid, fueled by grit and resilience.
  • Pursue Excellence : Great companies, teams, and individuals never settle and are proud of the work that they do. What's good enough today won't be good enough tomorrow. Excellence isn't a destination; it's a mindset of continuous improvement.
  • Lead Together : Our success comes from how we work together. Leadership is not about titlesit is about action. We take ownership, drive results, and move forward as a team.
  • Don't Take Yourself Too Seriously : We take our work seriously, not ourselves. The stakes are high, but a sense of humor keeps us grounded, creative, and resilient.
  • At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.

    Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.

    serp_jobs.job_alerts.create_a_job

    Lifecycle Marketing Manager • Lincoln, NE, United States

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Global Strategic Marketing Manager

    Global Strategic Marketing Manager

    VirtualVocationsLincoln, Nebraska, United States
    serp_jobs.job_card.full_time
    A company is looking for a Strategic Marketing Manager, Heavy Industry Water.Key Responsibilities Conduct market, customer, and competitive analysis to guide strategic direction Lead the develop...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_hour
    • serp_jobs.job_card.promoted
    Field Marketing Manager

    Field Marketing Manager

    VirtualVocationsLincoln, Nebraska, United States
    serp_jobs.job_card.full_time
    A company is looking for a Field Marketing Manager - EDU.Key Responsibilities Deliver impactful global and regional events to build relationships and drive adoption of company solutions Ensure a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Lifecycle Marketing Lead

    Lifecycle Marketing Lead

    VirtualVocationsLincoln, Nebraska, United States
    serp_jobs.job_card.full_time
    A company is looking for a Lifecycle Marketing Lead to enhance customer engagement through data-driven strategies.Key Responsibilities Design and implement advanced email, SMS, and in-app marketi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Marketing Operations Manager

    Marketing Operations Manager

    VirtualVocationsLincoln, Nebraska, United States
    serp_jobs.job_card.full_time
    A company is looking for a Marketing Operations Manager.Key Responsibilities Partner with stakeholders to execute day-to-day campaign operations Execute and optimize effective drip campaigns, le...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Lead Product Marketing Manager

    Lead Product Marketing Manager

    VirtualVocationsLincoln, Nebraska, United States
    serp_jobs.job_card.full_time
    A company is looking for a Lead Product Marketing Manager to drive go-to-market success for its Liquidity product pillar. Key Responsibilities : Collaborate cross-functionally to develop, position,...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Sales Account Executive - Remote

    Sales Account Executive - Remote

    Riverside PaymentsSeward, Nebraska, US
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    Job Summary Riverside Payments is one of the largest and fastest growing merchant services companies in the nation.We give businesses the ability to accept debit and credit cards as a form of payme...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Delivery Driver - Flexible Schedule

    Delivery Driver - Flexible Schedule

    DoorDashMilford, NE, United States
    serp_jobs.job_card.full_time +1
    DoorDash is the #1 category leader in food delivery, food pickup, and convenience store delivery in the US, trusted by millions of customers every day. As a Dasher, you’ll stay busy with a var...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Delivery Driver - Sign Up and Start Earning

    Delivery Driver - Sign Up and Start Earning

    DoorDashMalcolm, NE, United States
    serp_jobs.job_card.full_time +1
    DoorDash is the #1 category leader in food delivery, food pickup, and convenience store delivery in the US, trusted by millions of customers every day. As a Dasher, you’ll stay busy with a var...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director of Lifecycle Marketing

    Director of Lifecycle Marketing

    VirtualVocationsLincoln, Nebraska, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Lifecycle Marketing.Key Responsibilities Develop and own the end-to-end lifecycle marketing strategy, focusing on customer acquisition, engagement, retentio...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Oncology Marketing Manager

    Oncology Marketing Manager

    VirtualVocationsLincoln, Nebraska, United States
    serp_jobs.job_card.full_time
    A company is looking for a Manager, Oncology Campaigns.Key Responsibilities : Design, execute, and manage integrated multi-channel marketing campaigns Oversee the marketing funnel from digital en...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Growth Marketing Manager

    Growth Marketing Manager

    VirtualVocationsLincoln, Nebraska, United States
    serp_jobs.job_card.full_time
    A company is looking for a Growth Marketing Manager to drive growth marketing and revenue strategy.Key Responsibilities Develop and execute go-to-market strategies for relevant solutions Create ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Performance Marketing Manager

    Performance Marketing Manager

    VirtualVocationsLincoln, Nebraska, United States
    serp_jobs.job_card.full_time
    A company is looking for a Performance Marketing Manager to drive paid user acquisition and optimize app growth.Key Responsibilities Plan, launch, and optimize paid user acquisition campaigns acr...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Director, Ecommerce & Marketing Operations

    Director, Ecommerce & Marketing Operations

    MediabistroLincoln, NE, United States
    serp_jobs.job_card.full_time
    Director, Ecommerce and Marketing Operations.As the world's leading nonprofit member organization for cybersecurity professionals, our core values drive everything we do in support of our vision of...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Delivery Driver - Sign Up in Minutes

    Delivery Driver - Sign Up in Minutes

    DoorDashMilford, NE, United States
    serp_jobs.job_card.full_time +1
    DoorDash is the #1 category leader in food delivery, food pickup, and convenience store delivery in the US, trusted by millions of customers every day. As a Dasher, you’ll stay busy with a var...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Restaurant Delivery - Sign Up and Start Earning

    Restaurant Delivery - Sign Up and Start Earning

    DoorDashMalcolm, NE, United States
    serp_jobs.job_card.full_time +1
    DoorDash is the #1 category leader in food delivery, food pickup, and convenience store delivery in the US, trusted by millions of customers every day. As a Dasher, you’ll stay busy with a var...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Coinbase is hiring : Base Ads Marketing Operations Manager, US in Lincoln

    Coinbase is hiring : Base Ads Marketing Operations Manager, US in Lincoln

    MediabistroLincoln, NE, United States
    serp_jobs.job_card.full_time
    Base is planning to bring a million developers and a billion users onchain.We need your help to make that happen.We’re looking for a Marketing Operations Manager to join our.This role is the backbo...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Travel Nurse - RN - LTC - Long Term Care

    Travel Nurse - RN - LTC - Long Term Care

    CrossMed HealthcareCrete, NE, US
    serp_jobs.job_card.full_time
    CrossMed Healthcare is seeking an experienced Long Term Care Registered Nurse for an exciting Travel Nursing job in Crete, NE. Shift : Inquire Start Date : ASAP Duration : 12 weeks.Description to the p...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Dashers - Sign Up and Start Earning

    Dashers - Sign Up and Start Earning

    DoorDashDenton, NE, United States
    serp_jobs.job_card.full_time +1
    DoorDash is the #1 category leader in food delivery, food pickup, and convenience store delivery in the US, trusted by millions of customers every day. As a Dasher, you’ll stay busy with a var...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30