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Digital Marketing Manager

Digital Marketing Manager

Cyclotron, Inc.Iowa City, IA, US
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Job Description

Job Description

Job Type :   FTE

Location : Remote (anywhere in the US or Canada)

We’re looking for a Digital Marketing Manager to join our growing marketing team. This role will own the execution of key digital channels – Social media, paid advertising, email marketing, and HubSpot management- while also bringing a data-driven, growth-focused approach to campaign strategy and optimization. The ideal candidate thrives on both the creative and analytical sides of marketing : developing compelling campaigns and then digging into the numbers to continuously improve performance.

Responsibilities : Social Media

  • Manage content calendar and day-to-day posting across channels for our core brand and products
  • Create on-brand and engaging social graphics using Canva to support engagement
  • Monitor engagement and optimize for reach, follower growth, and conversions

Email Marketing & HubSpot Management

  • Build and optimize email campaigns, workflows, and nurture programs in HubSpot
  • Help build and maintain a healthy marketing contacts database and segmentation strategies
  • Analyze performance metrics (open rates, CTR, conversions, etc.) and refine campaigns to optimize performance

    • Graphic Content Creation

  • Develop engaging, on-brand graphics and videos for social media, email, ads, and event promotions
  • Ensure visual consistency across all digital channels
  • Collaborate with marketing leadership to ensure graphic content aligns with and evolves alongside the Cyclotron brand

    • Campaign Optimization & Growth

  • Track and report on KPIs across channels, delivering actionable insights
  • Test and experiment with new tactics to improve lead generation and conversion rates
  • Collaborate with sales and marketing leadership to align campaigns with pipeline goals

    • Paid Advertising

  • Plan, launch, and manage paid campaigns across search, display, and social
  • Monitor budgets, track ROI, and A / B test creative, copy, and targeting strategies

    • What We’re Looking For

  • 2-4 years of experience leading successful cross-channel campaigns
  • Strong copywriting skills with the ability to craft compelling social posts, ad copy, and email content that drive engagement and conversions
  • Proven ability to create engaging, on-brand marketing graphics (experience using Canva a plus); strong eye for design and attention to detail is essential
  • Deep understanding of communication compliance regulations (GDPR, CAN-SPAM, CCPA, etc.)
  • Experience with HubSpot (contact management, email automation, workflows, forms, etc.) and Dynamics 365 (CRM)
  • Ability to conduct thorough market research to identify potential customer segments and target audiences
  • Strong grasp of marketing analytics for key metrics like conversion rates, lead quality, and cost per lead. Comfort making data-driven decisions to identify areas of improvement
  • Experience running successful, on-budget paid ad campaigns on search engines, social media platforms, and in industry publications
  • Ability to work closely with marketing, sales, and technical teams to align lead generation efforts and ensure smooth lead handoff
  • Highly organized self-starter who can balance multiple projects and deadlines

    • Additional Notes

    A sanitized example of marketing content will be required, representing quality of your written and / or design work. This can be a public blog, ebook / whitepaper, marketing email, or LinkedIn campaign content you have created (non-client-identifiable, and adhering to confidentiality requirements where appropriate).

    Cyclotron is an Equal Opportunity Employer. Cyclotron values diversity, equity and inclusion, and aims to practice DE&I in all that we do.

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