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Channel Marketing Manager

Channel Marketing Manager

VirtualVocationsSpringfield, Massachusetts, United States
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A company is looking for a Channel Marketing Manager to drive strategy and execution of marketing programs to enhance partnerships and revenue for the B2B portfolio.

Key Responsibilities

Lead the strategy and execution for channel efforts across B2B product categories and segments

Drive collaboration across departments to build joint marketing initiatives and campaigns

Support training initiatives and coordinate partner participation in industry events

Required Qualifications

Minimum 5+ years of channel marketing experience

Experience in channel, NPI, and campaign management

Proven track record in implementing integrated digital marketing campaigns

Bachelor's Degree in business, marketing, or communications preferred

Proficient in B2B marketing technology tools

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Channel Marketing Manager • Springfield, Massachusetts, United States

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