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Associate Director, Social Media Capabilities & Operations
Associate Director, Social Media Capabilities & OperationsEli Lilly • Indianapolis, IN, US
Associate Director, Social Media Capabilities & Operations

Associate Director, Social Media Capabilities & Operations

Eli Lilly • Indianapolis, IN, US
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Associate Director Of Social Media Capabilities & Operations

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.

What We're Looking For

In today's constantly evolving digital environment driven by generative AI, evolving privacy regulations, and emerging platforms, we're seeking a forward-thinking, operationally minded leader to serve as Associate Director of Social Media Capabilities & Operations.

You bring deep expertise in social media platforms and tools, a strong understanding of compliance, and a passion for building scalable infrastructure. You thrive in fast-paced environments, anticipate external trends, and know how to translate strategy into execution.

This role is not only about leading executionit's about building the infrastructure that enables it. You'll be responsible for developing and scaling global social media capabilities, including platform governance, trafficking systems, and operational workflows. A key aspect is leading a team of traffickers and working closely with the in-house creative agency, brand teams, and external partners to ensure quick, accurate, and compliant deployment of social media content across paid and organic channels.

What You'll Do

Strategic Leadership & Capability Building

  • Serve as a subject matter authority on social media trends, platform innovation, and AI technologies.
  • Partner with Tech@Lilly to scale tools globally and advantage AI to supervise and protect social media assets.
  • Launch and lead interpersonal projects to accelerate reach and scale, identifying gaps and removing road blocks.
  • Maintain and update the Lilly Design System for social media tactics to facilitate compliant tactic development.

Operations Oversight & Team Leadership

  • Lead a team of operations managers and traffickers, providing strategic direction, training, and performance oversight with a strong ability to prioritize effectively in a fast-paced environment.
  • Supervise and orchestrate social media execution, ensuring seamless coordination across platforms, creative, media, BI&A, regulatory, and brand teams to deliver accurate, compliant content on timewhile effectively leading opposing priorities in a fast-paced environment.
  • Run trafficking of paid and organic tactics via platforms like Sprinklr, Meta Ads Manager, and LinkedIn Campaign Manager.
  • Support execution with in-house agency and strategy teams and reviewing tactics for accuracy and compliance.

    • Compliance & Risk Management

  • Ensure adherence to legal, regulatory, and company policies across all platforms and ad formats, and adherence to company policies and industry standards in all social media activities.
  • Maintain relationships with platform representatives to run updates and mitigate risks.
  • Provide insights and guidance during Global Social Media Enablement Team (GSMET) meetings to identify scalable opportunities.

    • Technology & Innovation

  • Collaborate with Tech@Lilly and platform partners to integrate and scale social media tools.
  • Evaluate and implement new technologies to enhance performance and operational efficiency.
  • Champion AI-driven solutions to streamline workflows and protect brand integrity.

    • Cross-Functional Collaboration

  • Partner closely with social strategy, in-house agency, media partners, and compliance teams to execution.
  • Host informational sessions to educate internal and external partners on approved content production.
  • Drive integration of operational and technical expertise across affiliate teams, brands, and MLRO teams.

    • Minimum Requirements

  • Bachelor's degree in communications, marketing, digital media, or a related field.
  • 710 years of experience in digital or brand marketing.
  • Minimum 35 years in leadership roles, with demonstrated ability to coach for performance and provide actionable feedback to elevate team and others.
  • Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization and / or visas for this role.

    • Preferred Qualifications

  • Experience operating in regulated industries (e.g., healthcare, finance, government, media), with a focus on process rigor and documentation.
  • Strong leadership presence with a collaborative, ego-free approach to driving results.
  • Proficiency with social media management tools (e.g., Sprinklr, Khoros, Quid).
  • Ability to diagnose process vs. technology pain points and implement solutions through project planning and milestone management.
  • Skilled in collaborator management and cross-cultural communication skills.
  • Detail-oriented and effective in high-volume environments, with proven ability to prioritize effectively under tight deadlines.
  • Effectively runs workload distribution to ensure team efforts are focused on high-impact priorities.
  • Shown success leading enterprise-level clients and sophisticated, multi-channel creative campaigns.
  • Familiarity with CMS and DAM tools, and basic data literacy to interpret performance metrics and their impact on KPIs.
  • Strong grasp of creative development, brand strategy, and omnichannel marketing.
  • High learning agility and adaptability to emerging technologies, including AI-driven tools for social media monitoring and optimization.
  • Excellent communication and organizational change skills, with the ability to influence and educate cross-functional and global teams.
  • This role requires regular in-office presence to support teamwork, team leadership, and cross-functional alignment.
  • Experience working with major social media platforms (e.g., Facebook, Instagram, LinkedIn, TikTok), including their features, functionalities, and best practices.
  • Experience working in healthcare marketing, including both HCP and DTC audiences, and experience navigating diligent regulations or similar compliance review processes.
  • Experience running content workflows, trafficking, and regulatory approvals.
  • Technical proficiency in design software and tools (Adobe Suite).
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