Sr Director, Product Marketing

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Sr Director, Product Marketing

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Red Bull

The Senior Director of Product Marketing holds a critical role in shaping and implementing the Red Bull U.S. Product Marketing strategy, a key component of the broader Red Bull U.S. Brand Marketing business plan. This position is responsible for transforming consumer, category, and cultural insights into effective strategies that enhance brand relevance, expand market presence, and drive business growth.

In this role, you will lead and inspire cross-functional teams to create and execute impactful, insight-driven brand marketing campaigns that deeply resonate with consumers and deliver tangible business outcomes. From developing campaign strategies and engaging activations to bringing integrated programs to fruition across multiple channels and platforms, you will ensure that every initiative aligns with our brand identity and delivers a cohesive and memorable consumer experience.

As a vital member of the Red Bull U.S. Brand Marketing leadership team, you will help shape national, regional, and customer-specific marketing strategies, influence go-to-market plans across various channels, and collaborate strategically with On-Premise and Off-Premise Sales, Marketing, Media, Shopper, and Regional teams.

Key Responsibilities :

Lead the development of the U.S. product marketing strategy, ensuring alignment with brand objectives and broader business goals.

Translate consumer, cultural, and category insights into actionable marketing strategies that drive demand, expand consumption, and enhance relevance.

Act as a strategic leader in the Annual Business Planning process by spearheading the development of the product marketing strategy, National Brand Calendar, and ensuring broad organizational alignment.

Identify and activate growth opportunities based on emerging consumer trends, business needs, and market dynamics.

Innovate and pioneer new ideas and creative platforms that inspire innovative 360-degree campaigns at both national and regional levels.

Requirements :

15+ years of brand marketing experience, ideally within CPG or lifestyle brands.

Proven experience in developing strategic, innovative, and integrated marketing campaigns.

Creative, curious, and consumer-focused; comfortable taking calculated risks and driving innovation.

Possesses strong business acumen with the ability to align brand-building efforts with measurable commercial impact.

Capable of navigating effectively within a highly matrixed organizational structure.

Experienced as an authentic brand advocate, storyteller, curator, and clear communicator.

Track record of successfully leading high-performing teams and managing complex cross-functional initiatives.

Exemplary leadership, communication, and collaboration skills.

Highly organized with strong attention to detail; adept at managing multiple projects simultaneously and meeting demanding deadlines.

Deep understanding and embodiment of the Red Bull culture and lifestyle.

Bachelor’s Degree required; MBA preferred.

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.

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