Brand Consulting - Manager, Creator Strategy

Manager Of Creator Strategy

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA's diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.

The Department

CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent / Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy. These integrated capabilities come together to offer solutions from planning through execution, and we pull in a collective perspective of expertise with each client brief to ensure we are tapping into diverse thinking and building strategies reflective of the marketplace and culture we work within.

The Role

This individual will work as a Manager of Creator Strategy in the Brand Consulting department, supporting multiple brand accounts. This position focuses on content creator / digital talent partnerships for corporate clients and is most suitable for those with strong experience in the content creator / digital talent space and content strategy.

Responsibilities

• Act as a strategic expert in integrating athletes and sports influencers into brand campaigns across social and digital platforms.
• Support end-to-end campaign management, including strategy, identification, vetting, outreach, negotiations, dealmaking, execution, and reporting for talent partnerships with athletes, content creators, and influencers.
• Understand the sports and digital creator ecosystem to support with strategy, creative ideation, and dealmaking.
• Brief talent, athletes, and content creators on brand objectives, creative requirements, and content deliverables to ensure alignment with overall campaign strategy.
• Stay adept at digital and cultural trends to identify rising creators and athletes.
• Develop case studies and campaign recaps to promote business growth.
• Budget management, including developing and maintaining internal and client-facing finance trackers and managing payment processes with brands and talent.

Requirements

Preferred Skills

Location

The Brand Consulting department offers a flexible work schedule and requires three days per week on-site at our New York office.

Compensation

The annual base salary for this position is in the range of $91,000 - $115,000. This position is also eligible for benefits and a discretionary bonus. Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria. Please talk with a CAA Recruiter to learn more.