Marketing Manager I (Contractor)

Job Description

Job Description

Marketing Plan Development

Development and execution of comprehensive marketing plans and hands-on program management of demand and lead generation tactics, to include all online and offline channels (.com, .net, apps, search, email, direct mail, paid media, cross-channel, bill statement, service centers, events, etc.)

Cross-functional coordination across partner, corporate, divisional, regional and 3rd party service providers / vendors

Marketing budget development and expense management Sales Channel Development

Development and ongoing support of alternate sales channels

Channels include, but not limited to, service centers, Care, in-home tech support, regional promotional events, and mobile applications

Program Analysis

Development and support of all required program and campaign tracking methodologies

Ongoing weekly, monthly and holistic campaign and channel performance and analysis.

Experience : 1-3 years