Associate Director, Consumer Marketing

Overview

Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with key operations in the U.S. (Sumitomo Pharma America, Inc.), Canada (Sumitomo Pharma Canada, Inc.) and Europe (Sumitomo Pharma Switzerland GmbH) focused on addressing patient needs in oncology, urology, women's health, rare diseases, psychiatry & neurology, and cell & gene therapies. With several marketed products in the U.S., Canada, and Europe, and a diverse pipeline of early- to late-stage assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner.

Job Overview : We are currently seeking a dynamic, highly motivated, and experienced individual for the position of Associate Director, Consumer Marketing. This person will help develop the patient / consumer strategy and lead tactical execution of marketing initiatives for the ongoing growth of GEMTESA, our flagship treatment for overactive bladder (OAB).

Responsibilities and Duties

• Plan and develop patient / consumer content, working cross functionally to ensure an integrated and timely execution of patient engagement strategies.
• Ensure DTP / DTC strategies, creative, messaging, and tactics are aligned with key insights, brand strategy, patient journey, and HCP strategy (e.g., social, email, search, websites, point-of-care, etc.).
• Align and orchestrate omnichannel touchpoints across the patient journey, including brand messaging, creative strategy, business rules / requirements and KPIs for maximum impact in collaboration with cross-functional and agency partners.
• Drive digital / social marketing strategy, execute tactics, and build measurement / optimization plans, ensuring all touchpoints integrate well within the consumer / patient omnichannel ecosystem.
• Maintain deep understanding of patient insights, journey, and segmentation strategies and apply them to optimize CX and campaign performance.
• Contribute to GEMTESA brand strategy and tactical planning with cross-functional stakeholders.
• Provide expertise and influence development of CRM / Digital campaigns across all consumer / patient channels and touchpoints.
• Support adherence and persistence initiatives, including patient support programs, mobile tools, and educational resources.
• Support PR initiatives, including but not limited to strategic partnerships and earned media execution.
• Gain approval for marketing materials through internal review process to ensure activities follow compliance, regulatory and legal requirements.
• Collaborate with market research and analytics teams to generate patient insights, evaluate program effectiveness, and optimize messaging and channel mix.
• Build strong cross-functional relationships within the organization.
• Champion patient POV and materials through field training and sales communications.
• Ensure adherence of customer privacy and compliance practices.

Key Core Competencies

Education and Experience

The base salary range for this role is $159,200 to $199,000. Base salary is part of our total rewards package which also includes the opportunity for merit-based salary increases, short incentive plan participation, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances and leaves provided in line with your work state. Our robust time-off policy includes flexible paid time off, 11 paid holidays plus additional time off for a shut-down period during the last week of December, 80 hours of paid sick time upon hire and each year thereafter. Total compensation, including base salary to be offered, will depend on elements unique to each candidate, including candidate experience, skills, education and other factors permitted by law.

Disclaimer : The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Equal Employment Opportunity : Sumitomo Pharma America (SMPA) is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information or any other characteristic protected by law.

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