Integrated Brand Marketing Specialist

Job Description

Job Description

Become the newest member of our exciting team at SROA Capital as we redefine self-storage!

At SROA, we offer a career and opportunity to grow. We strongly believe in growing our talent and promoting within. We are proud to be honored as one of the TOP WORKPLACES of South Florida by the Sun Sentinel two years in a row.

SROA Capital is a vertically integrated private equity real estate and technology platform that has evolved into a global asset manager with a successful track record of providing risk adjusted returns to its partners through its focused strategy of investing in self-storage. SROA is headquartered in West Palm Beach, FL and has invested, redeveloped, and developed self storage across the risk spectrum in major and secondary markets across the United States under the brand Storage Rentals of America and the UK under the brand Kangaroo Self Storage with approximately 900 employees globally.

The Brand Integrated Marketing Specialist will lead cross-channel campaign planning and execution connecting brand storytelling with performance marketing to drive awareness, engagement, and measurable growth. This role is responsible for translating brand & customer strategy into integrated marketing programs and campaigns that guide digital, social, paid media, content, and local activations.

Duties and Responsibilities

• Develop marketing & creative briefs and manage integrated marketing campaigns that align with business priorities and revenue goals.
• Partner with Digital, Creative, Operations and Revenue Management teams to ensure brand guidelines, standards, logo usage, and identity are consistency applied across all touchpoints (web, social, paid media, email, PR, and partnerships).
• Build and maintain a marketing calendar that unifies paid, owned, and earned channels.
• Manage agency and vendor partners to deliver creative assets and campaign execution on time and within budget.
• Support the rollout of brand initiatives, ensuring alignment across ~700 local markets and franchise locations.
• Collaborate with SEO, Paid Media, and CRM teams to ensure brand campaigns feed both awareness and conversion pipelines.
• Work with Performance Insights & Operations Analytics lead to measure performance and deliver post-campaign analysis, connecting brand KPIs (awareness, engagement, sentiment) with performance metrics (traffic, leads, revenue impact).
• Identify opportunities for cross-promotion, influencer partnerships, and content amplification.

Qualifications

SROA Offers :

SROA is an Equal Opportunity employer and uses the federal government E-Verify system to verify employment eligibility.