Manager, Corporate Communications, Samsung US Newsroom

Corporate Communications Manager

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United Statesinvesting over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we're creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.

Role and Responsibilities

As part of the Corporate Communications Team, the Manager will support the Samsung US Newsroom, which serves as the central hub for Samsung Electronics America's news, product announcements and corporate storytelling. This role involves managing the editorial calendar, overseeing content posting, reviewing and reporting on site analytics and collaborating with global, regional and local teams.

The Manager will handle day-to-day operations, including overseeing content planning through a weekly editorial calendar developed in partnership with stakeholders across the organization to advance Samsung's narrative. They will manage strategies to promote content across Samsung's owned channels, such as Samsung apps and social media channels, aiming to increase traffic and improve readership and engagement with newsroom content. Additionally, they will track newsroom performance and measure success to ensure storytelling initiatives align with the company's key performance indicators.

Responsibilities

• Manage incoming requests for content and work cross-functionally with Marketing, Public Relations and other local stakeholders, as well as the Samsung Global Newsroom team, to support posting and development of content, including press releases, articles, blog posts and videos
• Maintain editorial calendar to ensure content is posted in a timely manner and adhering to company guidelines
• Track and measure newsroom performance; Utilize analytics and translate metrics into recommended action plans for changes to improve the newsroom experience
• Research and gather data to support newsroom initiatives; Organize and present data in a meaningful way that ties insights to overall business goals and objectives; Keep up-to-date with industry best practices
• Manage amplification tactics to give newsroom content and overarching Samsung narratives maximum visibility, including coordination with CRM teams and managing owned Samsung apps and LinkedIn
• Support newsroom functionality enhancement projects based on learnings from data-based analytics and improve UX of the site to further enhance the experience for its target audiences
• Ensure newsroom adheres to brand guidelines, brand quality and consistency of tone, style and voice
• Ensure the newsroom meets technical SEO requirements and provide recommendations on how to optimize content for search engines and AI chatbots

Requirements