Lifecycle Marketing Manager

A company is looking for a Lifecycle Marketing Manager to support member activation and onboarding for SoFi Invest.

Key Responsibilities

Develop and execute lifecycle strategies to drive activation for new accounts

Collaborate with cross-functional teams to align marketing efforts with product and business goals

Plan and launch personalized, multi-channel campaigns to guide members through early stages of their journey

Required Qualifications

Bachelor's Degree in Business, Finance, Marketing, or a related field (or equivalent experience)

3-4 years of direct-to-consumer lifecycle management experience

Proven track record of driving lifecycle marketing strategy focused on activation and onboarding

Strong analytical skills with experience in testing methodologies

Experience directing creative decisions for lifecycle marketing campaigns