Symbii Home Health and Hospice is hiring : Marketer in Logan

Executive Director | MBA in Business Administration

Job Title : Marketing Director & Community Liaison

Job Summary

The Marketing Director / Community Liaison leads Symbii Home Health and Hospice - Bear River's marketing efforts, driving strategic growth through relationship-building and community outreach. This role oversees market development initiatives with hospitals, skilled nursing facilities, discharge planners, and physician offices. The Marketing Director / Community Liaison is responsible for creating and executing strategies to increase patient referrals, strengthen community presence, and ensure alignment with the organization’s mission of delivering safe, high-quality healthcare.

I. Geography

Cache County with parts of all of Box Elder County.

II. Duties & Responsibilities

• Direct all marketing and business development activities to achieve annual volume projections and revenue goals.
• Demonstrate proficient sales related practices, namely, cold calling, conversion of referrals to admissions, and continued strong relationship building strategies.
• Develop, implement, and oversee a comprehensive marketing strategy, including market assessments, referral growth plans, and territory management.
• Lead and mentor the marketing team to ensure performance goals are met or exceeded.
• Build and maintain high-level relationships with referral sources, payers, and community partners.
• Ensure accurate documentation and reporting of marketing activities, referral source interactions, and outcomes.
• Align all branding, communications, and public relations efforts with organizational culture and standards.
• Monitor community and customer perceptions of Symbii and develop strategies to reinforce Symbii’s reputation as a provider of choice.
• Identify opportunities for service growth, market expansion, and innovative approaches to meet evolving community needs.
• Maintain expert-level knowledge of the home health, palliative care, and hospice markets, including competitors, referral trends, and regulatory shifts.
• Analyze the cost-effectiveness of marketing initiatives and adjust strategies as needed to maximize ROI.
• Partner with the Care Coordination Team to ensure smooth transitions for patients and families through the admission process.
• Serve as a visible leader in the community, representing Symbii at events, conferences, and professional associations.

III. Job Requirements

Seniority level

Employment type

Job function

Industries

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