At GSD&M, we’re on a mission to build First & Only brands, meaning the first to do it and the only ones who can. We’re able to do this because we set a high bar for ourselves and our work. We care about what we put out in the world. We’re humans who like other humans. Our ideas make a difference. Shift culture. Create a smile. Inspire change. Initiate belly laughs. Deepen our understanding of the world and ourselves. We grow. We learn. We get better. We do it all over again. Because that’s what it takes to build and be First & Only.
SENIOR SOCIAL CONTENT CREATOR
- DEPARTMENT : Social
- REPORTS TO : Director, Social
- TRAVEL : 15-25%
- FLSA STATUS : Exempt
- SUPERVISORY RESPONSIBILITIES : No
- Location(s) : Chicago
Position Function
Are you a social native with a proven track record of creating high-impact content? Does the thought of creating real-time content on both large-scale and nimble productions excite you? Have you manicured your FYP to know exactly who you are? Are you always on top of visual and creative trends on social media?
The Sr. Social Content Creator must be a collaboration champion, working with different disciplines across the agency, with an emphasis on account-specific Creative, Production and Social Strategy teams, in the pursuit of award-winning, social-first work. You are always on the lookout for improved and innovative creative solutions. To succeed in this role, you must have a proven track record in ability to leverage your deep understanding of the social media landscape into engagement-worthy social content. The Sr. Social Content Creator will be part of the broader social media team.
Responsibilities and Essential Duties
Leads execution of social content creation, both on-site and in-studio settingsProven experience creating high-performing social content across a variety of social platformsLead and / or work as part of a production team in capturing social-first content during social-specific and / or integrated productionsMaintain an efficient and organized asset management and editing workflow for all projectsBe a trusted client partner, and present concepts in both internal and client reviewsWork with Social Strategy team to impact the development and implementation of monthly content calendar (evergreen and campaign work)Co-develop brand social voice and visual style with social strategy and creative teamsProvide thought-leadership, strategic guidance, proactive key learnings and industry best practices for social content creationRegularly provide a creative POV on a range of social topics as neededMonitor trends in social media channels to inform content creationLeverage social media tools (when applicable) to inform / inspire optimal social content and engagement strategiesLook for opportunities to proactively engage with relevant industry influencers, events and trending topics on social mediaLeverage brand social performance data / reporting to drive continuous optimizationMinimum Qualifications
5-7 years of experience creating content for social (major brands and / or agency experience a plus)Fluent across a variety of social channels as an active and passionate participant, including but not limited to Instagram (Reels, Stories, In-Feed), TikTok, Snapchat, YouTube, Twitter, LinkedIn, FacebookProficient in creative programs like Adobe Premiere, Photoshop and / or IllustratorExpert at Video editing and GIF creation, including ability to handle basic sound design or audio edits; light motion graphics or animation skills are a plusConfident in ability to capture video and photos in high-stakes moments on both iPhone and professional camera (DSLR / Mirrorless); ability to get all the right shots to tell a visual storyProficient writing and communication skillsProficient in day-to-day agency software suites (Microsoft, Google)Strong attention to detail and exceptional organizational skills are a mustExcellent interpersonal skills and ability to strategically connect with key stakeholders like clients, vendor partners, and production crews, to achieve the results needed for successPreferred Qualifications
Experience with major brands and agency experience a plusTechnical understanding and ability to pick up new tools quicklyOperates according to deadlines while executing multiple projectsAbility to change priorities and pivot to emerging urgent tasksProactive in managing expectations of supervisorsRoutinely takes initiative to improve process / workflow / methodologiesInclusion and Equal Opportunity
At GSD&M, inclusion is our superpower. An inclusive environment where diverse perspectives are encouraged and empowered makes the work better, makes our agency better and ultimately makes the industry better. We’re proud to be recognized by the Advertising Federation’s Mosaic Awards year after year for our efforts in diversity, equity and inclusion. We are an equal opportunity employer and will not discriminate based on age, gender, ethnicity, sexual orientation, disability, pregnancy or maternity, religion or belief, marriage or civil partnership, gender identity, or expression. If you require a medical or religious accommodation during the job application process, please reach out to keisha.townsend@gsdm.com for support.
This role requires regular in-office presence with a minimum of three days per week, to engage and collaborate in in-person team interactions and meetings as required.
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