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InEight is hiring : Social Media & Content Marketing Specialist - Construction i

InEight is hiring : Social Media & Content Marketing Specialist - Construction i

MediabistroOmaha, NE, United States
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Overview

Social Media & Content Marketing Specialist - Construction

We’re looking for a creative and detail-oriented Social Media & Content Marketing Specialist to own content creation, publishing, and promotion across our social media channels. This role will be responsible for building engaging posts, managing calendars, and optimizing content to drive awareness and engagement with our brand. You’ll create high-impact content that connects with professionals across the project lifecycle, from the jobsite to the boardroom. You’ll also represent our brand at events, talk with customers about pain points, and bring fresh insight to our messaging.

About The Role

We’re looking for a creative and detail-oriented Social Media & Content Marketing Specialist to own content creation, publishing, and promotion across our social media channels. This role will be responsible for building engaging posts, managing calendars, and optimizing content to drive awareness and engagement with our brand. You’ll create high-impact content that connects with professionals across the project lifecycle, from the jobsite to the boardroom. You’ll also represent our brand at events, talk with customers about pain points, and bring fresh insight to our messaging.

Key Responsibilities

  • Plan, create, and publish content across company social media platforms (LinkedIn, YouTube, TikTok, etc.).
  • Write captions, edit graphics / video snippets, and repurpose existing scripts and content into social-friendly posts.
  • Manage the social media content calendar to ensure consistent posting cadence.
  • Monitor content performance across channels and continuously refine messaging, format and delivery to improve effectiveness.
  • Use audience and performance metrics to shape future content strategy and surface new storytelling opportunities.
  • Collaborate with marketing team members on content strategy and brand voice.
  • Manage paid social promotions and boost campaigns to expand reach.
  • Stay on top of industry trends and platform updates to inform best practices.

Qualifications

  • 2-5+ years of experience in social media management, content creation, or digital marketing.
  • Comfortable with video content creation (behind or in front of the camera).
  • Strong writing and editing skills; ability to create engaging, platform-appropriate copy.
  • Experience with scheduling and analytics tools (e.g. Hootsuite, HubSpot, Sprout, or native platform tools).
  • Experience leveraging AI-powered tools for content creation, editing, or social media optimization (e.g. ChatGPT, Jasper, MidJourney, Canva AI).
  • Basic design / video editing skills (Canva, Adobe, or similar).
  • Proven ability to increase social engagement and grow audience reach.
  • Comfortable using data to validate assumptions, test content variants, and iterate on messaging
  • Experience with construction or construction software a plus.

    • InEight Inc. is an Equal Opportunity Employer (EOE) and will consider all applications without regard to race, marital status, sex, age, color, religion, national origin, veteran status, disability or any other characteristic protected by law.

    Job details

  • Seniority level : Mid-Senior level
  • Employment type : Full-time
  • Job function : Marketing and Sales
  • Industries : Software Development

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    Social Media Content • Omaha, NE, United States