Senior MarTech Developer

Job Description

Job Description

Job Title : Senior MarTech Developer (3 Roles)

Location : Irving TX / Basking Ridge, NJ (Onsite role)

Verizon

Summary

We are seeking a highly skilled and experienced MarTech Developer with a strong focus on customer data, omni channel personalization and media marketing. In this role, you will be instrumental in designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth. You will collaborate closely with enterprise architects, cross-functional teams, and business stakeholders to translate business requirements into robust and scalable MarTech solutions, with a particular emphasis on targeting, retargeting, real-time personalization, customer data platform (CDP) implementations and AI-based personalization

Key Responsibilities

• Digital Marketing & Targeting Architecture :

○ Design and implement a robust media marketing architecture for new and existing customers, encompassing

■ Targeting & Retargeting : Develop and implement strategies for audience segmentation, targeting, and retargeting across various channels (e.g., social media, search, display, video).

■ Lead Media Activation integration to enable digital marketing through social media and advertising platforms

○ Design and implement real-time personalization strategies for existing and new customers across various channels (e.g., online and offline channels).

○ Integrate real-time data streams (e.g., website behavior, location data, purchase history) to deliver personalized experiences.

○ Design and Integrate rules-based and machine learning-based personalization models.

○ Deep understanding of AI / ML concepts and their application in marketing, including but not limited to :

■ Recommendation engines

■ Propensity modeling (purchase, churn, engagement)

■ Next-best-action algorithms

■ Data Ingestion & Orchestration : Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data.

■ Customer Segmentation & Profiling : Develop and maintain customer segments based on behavioral, demographic, and other relevant data.

■ Data Activation : Integrate the CDP with downstream systems (e.g., marketing automation, advertising platforms, NBx and system of engagements ) to activate customer data for personalized campaigns.

○ Design and implement a robust prospect data store, including :

■ Data acquisition and enrichment strategies.

■ Data quality and hygiene processes.

■ Data privacy and compliance considerations.

○ Work closely with marketing, business, cross IT Teams and UX teams to understand their data needs, events to be captured and delivering use cases

○ Facilitate communication and knowledge sharing across all stakeholders.

○ Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP,).

○ Strong understanding of data integration, data warehousing, and data pipelines.

○ Proficiency in SQL and NoSQL databases.

○ Experience with cloud computing platforms (GCP).

Qualifications

○ Bachelor's degree in Computer Science, Engineering, or a related field.

○ Experience : 7+ years of experience in MarTech development and architecture with a strong focus on media marketing, customer data, real-time personalization, and CDP implementations.

○ Expertise in Tealium / Adobe, GCP, Kafka, Pega, and Adobe Target.

○ Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).

○ Strong programming skills in Java, Python, or other relevant languages.

○ Experience with data integration tools and technologies.

○ Proficiency in SQL and NoSQL databases.

○ Experience with cloud computing platforms (GCP).

○ Excellent communication and interpersonal skills.

○ Strong analytical and problem-solving skills.

○ Ability to work independently and as part of a team.

○ Detail-oriented and organized.

○ Passion for data-driven marketing and customer experience.