Product Marketing & Mgmt. Manager

ompany Overview

Founded in 1998, WorldWide Electric has grown to be a leading developer, manufacturer and distributor of high-quality standard and custom electric motors, gear reducers, motor controls, generators and frequency converters. Headquartered in Fairport, New York, we've been passionate about providing an exceptional customer experience since our inception in 1998. Our objective is and always has been to exceed our customers' expectations when it comes to product availability, value, and the speed & quality of service.

In 2020, WorldWide Electric acquired the Louis Allis Company. Founding in 1901, Louis Allis produced specialty motors for unique and demanding applications. Industrial, military, and municipal customers from around the world trust Louis Allis to provide specialty motors up to 20,000 hp. In July 2021 WorldWide Electric acquired the frequency converter and generator producer, Georator Corporation. And in October 2021, WorldWide Electric acquired Gleason-Avery, a specialty OEM gearmotor manufacturer.

In January 2024 WorldWide Electric purchased North American Electric which has helped expand our company specifically in the electric motors and motor controls area and providing our customers with product availability, value and quality of service.

Combining the wide-reaching sales, service, and support of WorldWide Electric with the custom specialty motor capability of Louis Allis, the generator and frequency converter capability of Georator / Athlon and the gearmotors from Gleason-Avery creates a one-of-a-kind supplier dedicated to providing the best products and support in the industry. WorldWide Electric,

Louis Allis, Georator, Athlon and Gleason-Avery can provide a full range of standard off-the-shelf products, modified standard products and full custom specialty products.

The Role :

This role leads the strategy and execution of Product Marketing and Management for the Controls and Automation Solutions business, with a focus on product positioning, competitive differentiation, and customer value across all stages of the buyer and customer journey. Responsibilities include developing and deploying integrated marketing campaigns, promotional content, sales enablement tools, and training programs that drive awareness, engagement, and adoption by clearly communicating product benefits and business impact.

Key Responsibilities :

Product Lifecycle Ownership

• Develop and lead standards for Product Management and practices for the Controls and Automation Solutions Business.
• Lead the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch processes, to ensure that the business is meeting customer needs.
• Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI.
• Analyze product requirements and develop appropriate programs to ensure they are met.

Strategic Marketing and Messaging

Cross-Functional Leadership

Go-To-Market Execution

Product Technical Leadership

Qualifications

Employees must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.

EOE Minorities / Females / Disabled / Protected Veterans Drug-Free / Tobacco-Free Workplace