Integrated Marketing Director
VirtualVocationsColumbia, South Carolina, United Statesjob_description.job_card.variable_days_ago
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A company is looking for an Integrated Marketing Director.
Key Responsibilities
Own and drive the integrated marketing communications strategy to align with business priorities and revenue goals
Lead planning and execution of integrated marketing initiatives across various channels
Use data and analytics to measure and optimize marketing and campaign performance
Required Qualifications
At least 10+ years of experience in product marketing, integrated marketing, or brand strategy
4+ years of experience marketing SaaS software or relevant technology
Experience in building and executing large-scale integrated marketing campaigns
Bachelor's Degree in a related field (business / marketing)
Deep knowledge of upper funnel versus lower funnel dynamics
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Director Integrated Marketing • Columbia, South Carolina, United States
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