Starcom is hiring : Vice President, Performance Content (SEO) in Chicago

Overview

Join to apply for the Vice President, Performance Content (SEO) role at Starcom. The VP will lead the SEO practice, drive content strategy, and develop next-generation search solutions across emerging AI platforms.

Responsibilities

• Practice Development : Lead the strategic vision and development of the Performance Content practice across Starcom clients.
• Maintain deep expertise in evolving organic search and AI-powered answer engine landscape to guide innovation.
• Own and evolve frameworks, methodologies, and tools that support SEO, conversion optimization, and AI / Generative Engine Optimization (GEO).
• Serve as a senior subject matter expert supporting new business.
• Cultivate partnerships with SEO and AI search technology platforms.
• Identify new products and offerings that drive value and growth.
• Support internal education, enablement, and advocacy to drive understanding and adoption of modern search strategies.
• Oversee development and transition plans from legacy content platforms or models.
• Experience managing and optimizing brand"s local listings and reviews.
• Experience optimizing websites to drive conversions – conversion rate optimization (CRO).
• Client Engagement & Strategy : Partner with senior agency and client leaders to deliver scalable, high-impact SEO and AI search solutions.
• Ensure the quality and performance of strategic deliverables, content optimization plans, and reporting frameworks.
• Guide agencies through SEO transformation efforts, including integration with AI search and emerging platforms (YouTube, TikTok, Reddit, etc.).
• Present performance content vision to C-level stakeholders.
• Team Leadership & Development : Lead, mentor, and grow a high-performing team of performance content strategists and SEO specialists.
• Provide strategic coaching to elevate team capabilities in technical SEO, content optimization, AI Search, and analytics.
• Support hiring, career path planning, and ongoing performance management of team members.
• Encourage a collaborative, cross-functional culture across agencies for shared learning and knowledge transfer.

Qualifications

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

Benefits

The Power of One starts with our people! Our best-in-class wellness and benefits offerings include :

The benefits offerings listed are available to U.S. based employees and governed by the terms of the applicable plan documents.

Compensation Range : $146,490- $210,420 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Compensation will be determined based on the skills, qualifications, and experience of the applicant and the requirements of the position. The Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan and 401(k) under certain criteria. The Company anticipates the application deadline for this job posting will be 10 / 15 / 2025.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

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