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Vice President Operations & E-Commerce

Vice President Operations & E-Commerce

OrkaTVSanta Monica, CA, US
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About OrkaTV

OrkaTV is a revolutionary startup that aims to deliver on the promise of Streaming TV by connecting Content Owners, Advertisers, and Viewers in the rapidly expanding Streaming TV ecosystem. Its core product, Orka Ads, functions as a leading programmatic advertising marketplace built to monetize high-quality, linear Free Ad-Supported Streaming TV (FAST) channels and premium AVOD content. The company has achieved significant scale, connecting ad buyers to over 5,500 FAST Channels and CTV Apps and processing over 500 billion ad requests per month. OrkaTV aims to bridge the gap between traditional TV advertising and digital advertising, enabling a new era for television ad spending

The Role

Recently, OrkaTV launched a new commerce initiative , called Keiko, that harnesses the power and scale of our Orka Ads Marketplace to bring products directly to consumers. The VP of Operations will play a pivotal role in shaping and scaling the business operations that power Keiko.

Responsibilities

  • Own the overall P&L for the Keiko business unit and build Keiko into an ecommerce juggernaut
  • Design and implement the growth strategy and operations workflows for Keiko,
  • Define and execute business plans across merchandising, marketing, partnerships, and operations
  • Oversee e-commerce strategy and digital storefront, including product launches, inventory management, customer experience, and revenue goals
  • Define the social media and content-driven commerce strategy, partnering with internal or external marketers to execute
  • Build and manage a small internal team and network of external collaborators including designers, fulfillment vendors, and content creators
  • Lead partnership strategy across affiliate programs, brand collaborations, and cultural activations — supported by marketing resources as needed
  • Collaborate with Orka leadership on cross-platform initiatives that drive visibility and brand integration between Keiko and OrkaTV
  • Drive performance tracking and business reporting to inform decisions and ensure operational excellence
  • Stay ahead of market trends in digital commerce, and translate insights into Keiko's product and content roadmap
  • Serve as the public-facing champion of the brand when needed — at events, with press, or with collaborators

What You Bring

  • 8+ years of experience in brand management, consumer product leadership, digital retail, or related entrepreneurial ventures
  • Deep knowledge of e-commerce operations, supply chain, order fulfilment
  • Entrepreneurial approach to GTM strategy
  • Background in social media, media / entertainment, or e-commerce strongly preferred; experience in product licensing is a plus
  • Demonstrated success building or scaling a direct-to-consumer brand or retail business.
  • Strong financial acumen with experience managing P&Ls, forecasting, and vendor negotiations
  • Creative instincts paired with disciplined execution — able to take ideas from concept to launch quickly and effectively
  • Proven ability to lead cross-functional teams and manage external partners in a startup or fast-paced environment
  • Excellent communication skills, both written and verbal, with a talent for storytelling and brand development
  • Strong understanding of e-commerce platforms (e.g., Shopify), digital marketing tools, and merchandising strategy
  • Passion for design, culture, community, and building authentic consumer experiences
  • A bias for action, experimentation, and iterating toward impact

    • Why Join Us?

  • Build a new consumer brand within a high-growth streaming company
  • Own the end-to-end strategy and execution for a high-potential business
  • Work with a creative, entrepreneurial team that values autonomy and innovation
  • Shape the culture and direction of a brand that blends storytelling, community, and commerce
  • Competitive compensation, equity opportunities, and a dynamic, mission-driven environment
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    Vice President • Santa Monica, CA, US