Residential Marketing Manager

Core values speak to the heart of an organization and are the essence of a company’s identity. Everything we do is centered around our community , customer service , our stability , and being trustworthy . These values support our mission and vision, shape our culture, and provide a foundation for the future.

Offering a dynamic benefit package that includes but is not limited to :

Four Medical Plan Offerings to choose from

Employer HSA Contributions (Coverage / Plan exclusions)

Employer Provided Life Insurance Policy

Annual Health Incentive

Annual Wellness Reimbursement

Tuition Reimbursement program

Generous Match 401k Retirement Plan

Paid Sick Leave

Paid Vacation Leave

11 Paid Holidays based on the Federal Reserve Calendar

If you are ready to take on a challenging and rewarding role; we invite you to apply for this exciting opportunity.

JOB PURPOSE :

The Residential Marketing Manager  is a vital member of the First Federal Bank Mortgage team and plays a critical role in supporting all the marketing initiatives. This individual is responsible for the creation, coordination, and analysis of marketing programs built to drive mortgage related business to the sales team. The Residential Marketing Manager will oversee the CRM, website elements and execute mortgage marketing and advertising initiatives that drive measurable business outcomes. The Residential Marketing Manager will report to the Chief Marketing Officer and work closely with the leaders of First Federal Bank's Mortgage Division.

ESSENTIAL FUNCTIONS :

• Executes the development of sales materials, advertising and communication plans to drive results for the business.
• Responsible for website content, landing pages, and email campaigns for the mortgage team. This includes setup, measuring and optimizing.
• Engages and works collaboratively with the internal corporate marketing team and other internal / external stakeholders in the successful execution of marketing and communication strategies and goals.
• Responsible for day to day campaign management and optimization. Working closely with a variety of creative and analytic business partners. Includes working to develop standardized methods and executing mortgage marketing best practices.
• Maintains and enhances current knowledge with understanding of new methodologies and market trends affecting marketing communications, as well as changes in the financial services industry and enhancements in technology and communications platforms.
• Assist, manage or coordinate mortgage tradeshows, grand openings, and other community events.
• Maintain corporate branding, standardized advertising, and ensure other corporate initiatives are completed and adhere to branding and compliance policies.
• Make recommendations for developing short and long term plans and budgets for the marketing / communications / public relations program and its activities, monitor progress, assure adherence and evaluate performance.
• Develop, coordinate and oversee programs, technical assistance and resource materials to divisions in the marketing, communications and positioning of their activities.
• Monitor mortgage trends and make recommendations to modifying goals or execution strategies.
• Provides the best service to our customers with innovative and creative solutions.

JOB REQUIREMENTS :

CRM Systems (i.e. Total Expert and Hubspot), and website platforms

Microsoft (Word, Excel, PowerPoint

Adobe (InDesign, Illustrator, Photoshop, PDF)

Social Media (LinkedIn, Facebook, Twitter, etc.)

Employees confirm they are able to perform the essential functions of this position to continue employment with First Federal Bank.

EQUAL OPPORTUNITY EMPLOYER / VET / DISABILITY

E-VERIFY EMPLOYER