Overview Director of Media role at Lindt & Sprüngli USA. The Director of Media will leverage world-class media expertise to translate strategic brand priorities into best-in-class media strategy & media plans that drive measurable awareness and demand across Lindt USA. This role partners with the media agency to develop effective and efficient media plans, and supervises optimization of all media campaigns. It uses data, performance analysis, and testing of new media channels and growth tactics, maintaining a test & learn mindset to evolve the media plans over time. The role contributes to the global Lindt learning agenda, collaborating with international colleagues and spearheading global media tests as appropriate. The Director of Media teaches and trains the internal brand team on media strategies and collects media inputs for annual planning.
Media Leadership – Essential Job Functions & Responsibilities Serve as the primary link between the brand team, international marketing, insights manager, and the media agency for strategic planning, briefing, tactical execution and optimizations of media plans
Oversee the execution of all paid media by the media agency(s) : linear / non-linear TV, OTT, OLV, paid social, and potential future digital channels across all advertised brands
Lead the annual strategic media planning process, including key briefs, analyses, and presentations, to achieve buy-in from senior leadership
Source and own the rolling master media plans, updating throughout the year as necessary
Lead all aspects of media financial investment and oversight : budget planning and invoice reconciliation
Lead media audit processes - contractual & annual media performance, with support from International and 3rd party auditor
Lead any contract negotiations and pitches with support from International, Legal, and 3rd party consultants
Serve as primary collaborator with the Communications / PR teams for paid social campaigns / tests & influencer marketing
Provide guidance to the brand teams on creative and media asset needs, based on the media plans
Build strong partnerships with Retail / E-Commerce teams for SEM / SEO and with Wholesale / E-Commerce teams for media support, making actionable recommendations for potential synergies
Proactively stay current with industry news, consumer trends, and media platforms that can drive media evolution & business performance
Build understanding of Lindt brand equity and sub-brand equities; ensure media channels align to Lindt equity and brand positioning
Demonstrate media expertise and navigate complex issues with a strong understanding of brand strategy and best-in-class media practices
Improvement & Innovation Continuously identify opportunities to improve effectiveness and efficiency of media strategy and plans
Define and establish a multi-year Lindt USA media learning agenda
Contribute to, learn from, and spearhead tests within the global digital and media learning agenda
Evolve global media principles to reflect the changing media landscape
Lead mid-year and annual reviews with the media agency to build competitive landscape knowledge and identify areas for improvement
Measurement & Reporting Lead review of agency-developed campaign performance analyses with data-driven insights on plan effectiveness, cost analysis and optimization
Provide consistent media campaign / channel performance readouts and recommendations to business stakeholders
Develop KPI dashboards for annual plans and campaigns to track performance over time
Establish and share media best practices and benchmarks; highlight opportunities to test, learn and optimize based on consumer insights and new channels
Experience Qualifications & Requirements :
Required Minimum of 10+ years US integrated media (traditional linear TV + digital) planning experience or equivalent in a Brand Marketing role with significant (7+ years) media oversight
Experience with FMCG brands; experience with international organizations is a plus
Ability to operate in a dynamic, fast-paced, deadline-driven environment
Track record of success in a KPI-driven environment
Media financial stewardship and oversight
Preferred Media agency experience
Skills & Knowledge Deep understanding of the evolving media landscape, traditional and digital channels
Ability to translate media understanding into brand strategies to drive business impact
Skilled presenter, collaborator and negotiator with ability to influence senior management and agency partners
Strong written communication skills for complex media concepts
Highly detail-oriented, efficient, and organized with ability to establish priorities
Strong cost-control mindset
Curiosity for continuous improvement
Education Bachelor’s degree in marketing, media, communications or related field
Masters preferred
To learn more about our benefits visit https : / / jobs.lindtusa.com / total-rewards
Lindt and Sprüngli is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law. Applicants for this position must successfully pass a background screening and may be required to pass drug screenings as well.
If you are looking to join a winning team and fast-track your career, contact us! Join us on our journey of excellence, impact, and growth
Referrals increase your chances of interviewing at Lindt & Sprüngli USA by 2x
#J-18808-Ljbffr
Director Of Media • Stratham, NH, United States