Social Media Manager, Rythm & Dogwalkers

This person must be able to travel / work events, which may occur on evenings and / or weekends. Expected travel = 15-20%.

The Role

As a member of Brand Equity & Activation Team, the Social Media Manager, RYTHM and Dogwalkers, will develop and execute our social media content strategy for our RYTHM and Dogwalkers brands. They will work collaboratively with events & experiences, creative, local marketing, sales, compliance, and external partners to craft authentic moments of connection for our audience that simultaneously build our brands.

We're seeking an innovative, creative, and strategic social media expert, who lives social media both inside and outside of work. (Don't be shy, show us that screen time!) You have a deep understanding of the social voice, tone and style that resonates on various social media platforms, such as Instagram, Facebook, Reddit, TikTok, and YouTube. You also generate your own personal content masterfully - and you are well-versed in cannabis culture.

Responsibilities

• Develop and execute a winning social media strategy (in concert with Sr Social Media Strategist) that helps RYTHM and Dogwalkers achieve its audience engagement and growth goals, while simultaneously building the brand.
• Develop an ongoing content calendar for all key social channels, in partnership with the broader brand teams, inclusive of influencer content.
• Lead content creation across a variety of sources : design team, in-house social content creators, external partners, and self-produced lo-fi videos & photos (e.g., Photoshop / Canva).
• Continuously monitor ROI and translate channel / campaign data into actionable insights.
• Conduct periodic competitive audits & implement new / reactive plans as needed.
• Manage social media influencer relationships and content parameters.
• Execute community management across all RYTHM and Dogwalkers social channels.
• Establish social KPIs / goals and produce monthly social media reports tracking progress.
• Stay up to date on social media guidelines and restrictions with an eye towards successful workarounds by channel.
• Travel to the occasional RYTHM or Dogwalkers event to capture and deliver social content in real time.

Qualifications

Additional Requirements

The pay range is competitive and based on experience, qualifications, and / or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$70,000—$85,000 USD