Marketing Specialist (Plano)

Job Title :

Specialist, Marketing

Reports to :

Senior Manager, Marketing

Summary

Responsible for driving the commercial, clinical and / or new marketing activities and requirements of the portfolio of products that they have been assigned to in the Legacy business. This person will be the primary commercial and / or clinical lead for the portfolio of products / programs under their care, with partnership and collaboration with other ARKRAY business groups.

Duties and Responsibilities

Develop and execute comprehensive sales and marketing strategies and tactics to build the ARKRAY brand as well as conduct margin analysis, industry / market research, and in-life performance measurements.

Develop, define, drive and supervise the generation of clinical evidence for ARKRAYs product lines (e.g. poster development, white papers, case studies, presentations, clinical projects / partnerships.)

Act as the clinical relationship manager during the execution of key clinical studies.

Create formal business cases and product descriptions and work as a facilitator between the various internal organizations to ensure product policy and processes are negotiated, documented, and executed accurately.

Develops pricing, pricing changes and manages tariff updates in partnership with Legal & Regulatory.

Project management of all product development / integration / launches / changes throughout implementation. Inclusive if support materials, commercialization and product training.

Provide market insight and liaise with R&D, Regulatory and Operations Departments to drive new product development to exploit niche markets and developing market trends.

Fosters relationships with Key Opinion Leaders at the local, regional and national level in all relevant fields. Use the relation to identify and develop speakers / advocates for ARKRAY products.

Creates medical and scientific marketing, promotional materials, sales collateral and programs that drive awareness, exposure and affinity to the ARKRAY technologies.

Manage the CE / CEU / CE programs sponsored by ARKRAY.

Provide input and advice in their expert filed to all internal and external stakeholders.

Perform literature searches and prepare key publication library in conjunction with product marketing.

This job description is not intended to be all-inclusive and the employee will also perform other reasonably related business duties as assigned be management.

Knowledge and Skills

Bachelors degree in business, healthcare, or related field; MBA preferred.

2+ years of relevant work experience in the Product Management, Clinical or Marketing field.

Proficiency in Microsoft Office programs (including, but not limited toWord, Adobe, Excel, PowerPoint, CRM / Salesforce)

Ability to travel.

Strong interpersonal skills including communication, collaboration and negotiation.

Be a self-starter, a highly motivated person able to work in a fast-paced environment that is continually changing.

ARKRAY is an Equal Opportunity Employer : minorities, women, veterans, and individuals with disabilities.