PR Manager, HOKA Job at HOKA in San Francisco

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At Deckers Brands, we believe that every employee can bring their authentic self, is valued and supported, both at work and beyond. Our commitment is to deliver exceptional results, foster an inclusive workplace, and positively impact communities worldwide.

Job Title : PR Manager, HOKA

Reports to :

Director, Brand Marketing

Location :

Remote - US (approved states : Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington)

The Role

As HOKA grows as an industry leader in performance running, trail, lifestyle, and apparel, the Public Relations Manager for North America will shape how HOKA appears in culture through earned media and brand experiences. This role involves leading PR strategy, execution, and storytelling that reinforce HOKA’s position at the intersection of performance, innovation, and lifestyle.

The ideal candidate will develop integrated, insight-driven communication plans to build brand awareness and emotional connection with consumers across the US and Canada. Responsibilities include managing media relations across key verticals, collaborating with agency partners, and internal teams.

This role requires strategic thinking, hands-on execution, strong editorial skills, and a deep understanding of the media landscape. A passion for purpose-driven storytelling and cultural fluency are essential.

We celebrate diversity

We are committed to an inclusive workplace where all employees can Come as They Are, bringing diverse perspectives that make us Better together.

Your Impact

• Develop and lead a PR strategy to generate media attention and consumer engagement across North America.
• Align with global marketing initiatives through collaboration with regional teams.
• Create data-informed PR activations with Consumer Insights.
• Plan campaigns, media seeding, partnerships, and activations for core initiatives.
• Draft press releases, media alerts, and talking points.
• Manage media relations, including pitching and responses.
• Maintain relationships with key media contacts.
• Coordinate with internal stakeholders and media partners.
• Lead and contribute to brand events and activations.
• Oversee relationships with North American PR agencies.
• Lead agency collaborations, briefings, and workflows.
• Manage wear testing and seasonal product seeding.
• Develop internal PR reports and analyze campaign KPIs.
• Monitor industry trends and competitor activity.
• Manage and mentor the PR Coordinator.
• Build relationships with athletes, influencers, and internal teams.
• Represent HOKA at brand events and activations.
• Partner with Finance for budget management and ROI analysis.

Who You Are

What We'll Give You

Competitive pay and bonuses, financial planning, time off, perks, growth opportunities, health and wellness programs, with a salary range of $120,000 - $130,000 depending on location and experience.

Equal Employment Opportunity

We are proud to be an equal opportunity employer, welcoming applicants from diverse backgrounds and experiences.

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