Golin is hiring : Director, Paid Media in New York

Overview Director, Paid Media at Golin

Golin is seeking an energetic and accomplished Catalyst Director to lead integrated communications initiatives that make headlines and move markets. This role serves as the central hub of innovation, partnering with client teams to orchestrate PESO (Paid, Earned, Shared, Owned) campaigns that drive real business impact and cultural conversation. The Catalyst Director turns ambitious visions into remarkable realities, championing breakthrough thinking and delivering campaigns that exceed expectations and win awards.

Role summary — Lead strategic PESO campaign program management, governance, reporting, optimization, client leadership, and operational excellence with a focus on integrated communications and award-winning outcomes.

Responsibilities

Be the creative catalyst who transforms ambitious client goals into breakthrough integrated campaigns that generate buzz and drive results.

Turn strategic visions into action plans with clear wins, milestones, and meaningful impact metrics.

Partner with client Communications and Marketing teams to weave PESO into broader initiatives.

Present compelling campaign strategies to executive audiences, securing support for innovative approaches.

Establish standardized operational processes including measurement frameworks, governance, and performance checkpoints for assigned projects.

Develop and maintain performance monitoring systems using reporting tools, dashboards, and KPI analysis for paid, earned, shared, and owned media.

Provide data-driven recommendations to optimize campaign effectiveness and resource allocation across Communications and Marketing initiatives.

Create comprehensive performance reports demonstrating ROI and strategic impact of integrated efforts.

Become the trusted strategic partner for clients, guiding decision-making and inspiring engagement through strategic counsel.

Lead client presentations and strategy sessions that build momentum and buy-in for innovative approaches.

Inspire and lead diverse teams of strategists, creatives, and digital experts, fostering collaboration and strong execution.

Ensure brand consistency and integrated execution across PESO elements, aligning with client standards and narratives.

What We’re Looking For

Bachelor’s degree in Marketing, Communications, Business, or related field

7+ years of relevant experience in strategic communications and integrated marketing, preferably in large organizations or agencies

Proven ability to manage fast-paced, multi-stakeholder projects with tight deadlines

Strong understanding of PESO strategy and its role in reputation management and customer engagement

Experience working in high-pressure, fast-moving environments with attention to detail

Experience leading cross-functional teams through complex project execution

Knowledge of performance metrics and KPIs for tracking and reporting across integrated campaigns

Proficiency with project management tools (Airtable, Smartsheet, Asana), Google Workspace, and executive-level presentation development

Excellent client responsiveness and ability to address needs with timely solutions

Strong communication skills with the ability to direct execution strategies and tactics

Experience with Fortune 500 clients or corporate communications environments

Background in both agency and in-house marketing / communications roles

Familiarity with marketing automation, CRM systems, and advanced analytics platforms

Professional certifications in project management (PMP) or digital marketing

Experience in crisis communications and reputation management

What We Offer

Join Golin’s award-winning team and work with industry-leading professionals passionate about creating change that matters.

At Golin, Catalysts are relationship builders who bring people together to deliver the best work for clients. As a Catalyst Director, you’ll champion smart strategies, advocate for innovative ideas, and lead a team of curious, talented professionals.

Our Commitment To You

Opportunities to work on award-winning campaigns

Collaborative, inclusive culture with diverse perspectives

Professional development and mentorship programs

Competitive compensation and comprehensive benefits

Flexible work arrangements and work-life balance

Access to global resources across 50+ offices

Why Work for Us

We reward employees for creating the best work of their lives and offer a range of benefits to support well-being and growth.

Salary Range : $94,000-$165,000

Equal Opportunity employer committed to creating an inclusive environment where all team members can thrive. Applicants of all backgrounds and experiences are welcome. If you require an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com.

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