Digital Marketing Manager

Overview

The Digital Marketing Manager will lead the strategy, execution, and optimization of digital campaigns to promote Charisma Medias books, authors and brand across digital channels and combines technical marketing expertise with a passion for ministry and publishing. This role is hands-on and strategic and supports the growth of our ecommerce sales, author reach, and digital engagement.

Responsibilities

Campaign Strategy & Execution

Develop and execute full-funnel digital marketing campaigns to support book launches and evergreen promotions

Manage paid advertising across Meta, Google, Amazon, YouTube, and TikTok platforms

Create and monitor campaign calendars in alignment with release schedules and seasonal priorities

Collaborate with authors and internal stakeholders to build compelling campaigns that reflect both audience insight and spiritual impact

Email & Content Marketing

Oversee email marketing strategy including automation, segmentation, and list growth

Write or manage production of email copy, landing page content, and social media assets

Coordinate the creation of digital assets with the creative team to maintain brand consistency

Analytics & Optimization

Track and report on KPIs such as CTR, conversion rate, ROAS, and CAC

Use tools like Google Analytics and Meta Pixel, to optimize campaign performance

Conduct A / B tests to improve audience targeting, copy effectiveness, and creative assets

Author & Influencer Support

Work with authors and ministry partners to maximize exposure and impact for new releases

Provide toolkits, content, and consultation to empower author marketing efforts

Website & Ecommerce Integration

Coordinate updates to product pages and campaign landing pages in Shopify or retail partners

Monitor SEO performance, recommend improvements, and ensure strong UX for book buyers

Qualifications

35+ years of experience in digital marketing, ideally in publishing, ecommerce, or ministry-related organizations

Demonstrated proficiency with Google Ads, Meta Business Manager, Mailchimp / Klaviyo, Shopify / WordPress

Strong copywriting and content planning skills for Christian audiences

Data-driven mindset with ability to interpret marketing analytics and performance reports

Strong organizational skills, attention to detail, and ability to manage multiple campaigns simultaneously

Personal alignment with Charisma Medias faith-based mission and values

Familiarity with Christian audiences, influencers, and ministries

Prior experience managing book or product launches

Knowledge of CRM platforms and marketing automation systems

Understanding of online sales funnels and lead generation strategies

Language & Communication Skills

• Excellent written and verbal communication skills in English

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