Director of Strategic Pricing

Overview

About UniFirst. UniFirst is one of North America’s largest workwear and textile service companies, providing managed uniform and facility service programs to businesses in virtually every industry. With over 275 service locations, we deliver innovative solutions, consistent quality, and superior customer service to help our customers stay focused on their core business. At UniFirst, you’ll find a culture that values growth, teamwork, and continuous improvement.

Position Summary

We are seeking an experienced Pricing Leader to drive profitable growth through strategic pricing design, optimization, and governance across our B2B services and product portfolio. The ideal candidate will bring 10+ years of proven experience in pricing leadership, revenue management, and commercial strategy, with a deep understanding of the dynamics, cost structures, and competitive pressures in long term contract pricing.

This role will own the pricing strategy from concept to execution, partnering closely with Operations, Sales, Finance and Marketing to ensure pricing delivers sustainable margin improvement while supporting market share growth. This is a high-visibility, high-impact role where you’ll work directly with the C-suite to shape pricing, protect margins, and fuel profitable growth.

Key Responsibilities

• Pricing Strategy & Governance

Lead annual pricing reviews and ongoing targeted adjustments across a revenue base of $2.5+Billion balancing pricing and customer experience

100 operating locations

Develop and lead enterprise-wide pricing strategy aligned with business objectives, customer value, and competitive positioning across both new and renewal business.

Leverage advanced analytics and financial modeling to assess price elasticity, margin impact, and competitive benchmarks.

Partner with Sales and Regional Operations to develop value-based pricing that delivers overall customer profitability.

Build and lead a high-performing pricing team that supports UniFirst’s growth objectives.

Qualifications

Why UniFirst

At UniFirst, you’ll be part of an organization that prioritizes people, performance, and purpose. This is a highly visible leadership role where you will directly shape pricing strategy for one of North America’s most respected service companies. In return, we offer competitive compensation, comprehensive benefits, and opportunities for professional growth in a collaborative, values-driven culture.

Benefits & Perks

401K with Company Match, Profit Sharing, Health Insurance, Employee Assistance Program, Life Insurance, Paid Time Off, Tuition Reimbursement, 30% Employee Discount, Employee Referral Bonuses.

UniFirst is an international leader in garment & Uniform services industry. We currently employ over 14,000 team partners who serve 300,000 business customer locations throughout the U.S., Canada, and Europe.

We were included in the top 10 of Selling Power magazine’s “Best Companies to Sell For” list and recognized on Forbes magazine’s “Platinum 400 – Best Big Companies” list. As an 80-year old company focused on annual growth, there’s never been a better time to join our team.

UniFirst is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, color, gender, national origin, ancestry, religion, physical or mental disability, age, veteran status, sexual orientation, gender identity or expression, marital status, pregnancy, citizenship, or any other factor protected by anti-discrimination laws

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