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Manager, Corporate Communications and Content

Manager, Corporate Communications and Content

Vail ResortsBroomfield, CO, US
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Manager, Corporate Communications and Content

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you're ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary :

This role will support Vail Resorts' corporate storytelling across external platforms. Reporting to the Sr. Manager of Corporate Content Strategy, this position helps bring to life the voices and vision of our company through authentic digital content, executive thought leadership, and employee-generated content. It is a hands-on role for a communications professional who excels at developing creative content and executing programs that amplify our corporate narrative.

Job Responsibilities :

  • Craft and publish executive thought leadership contentprimarily on LinkedInwith a focus on authentic voice and relevance.
  • Develop and launch original video content series that showcase executive perspectives, leadership priorities, and company values across internal and external channels.
  • Help launch and maintain an employee generated content (EGC) program, including enablement toolkits and curating standout stories.
  • Support CEO podcast production and promotion by repurposing episodes into short-form content.
  • Maintain a rolling, forward looking content calendar across corporate and executive channels.
  • Manage the company's public website.
  • Oversee corporate award applications, including drafting submissions and coordinating with cross-functional partners to highlight company achievements.
  • Monitor content performance across external channels and proactively identify emerging trends to inform strategic optimizations and boost engagement.
  • Assist on other corporate thought leadership opportunities, such as speaking engagements, internally and externally.
  • On occasion, this role may be asked to support with media engagement.

Job Requirements :

  • At least 5 years in corporate content creation and / or social media execution.
  • Demonstrated ability to translate strategic vision into compelling, audience-focused content that drives engagement across channels.
  • Strong writer with ability to capture executive voice.
  • Expert-level knowledge of emerging social media platforms and content trends with a sharp eye for how corporate and executive brands can show up credibly.
  • Highly organized with the ability to manage editorial calendars, production timelines, and approval workflows across stakeholders and on deadline.
  • Proficiency in content management systems (e.g., WordPress), social publishing tools (e.g., Sprout Social), and creative production tools (e.g., Canva, Adobe).
  • Familiarity with analytic dashboards and performance optimization.
  • Strong collaborator who works well with others.
  • Year One Priorities and KPIs :

  • Establish a scalable executive content program, with a focus on developing and publishing thought leadership for key leaders on LinkedIn and other relevant channels.
  • Build and launch an employee-generated content (EGC) framework, including toolkits, curation workflows, and metrics for participation and reach.
  • Develop and implement a content strategy aimed at improving corporate social media sentiment, leveraging executive visibility, employee voices, and timely, authentic storytelling.
  • The expected Total Compensation for this role is $70,000 - $80,000 + annual bonus. Individual compensation decisions are based on a variety of factors.

    Job Benefits :

  • Ski / Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
  • MORE employee discounts on lodging, food, gear, and mountain shuttles
  • 401(k) Retirement Plan
  • Employee Assistance Program
  • Excellent training and professional development
  • Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
  • Free ski passes for dependents
  • Critical Illness and Accident plans
  • Vail Resorts offers a 'Hybrid' work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays. Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and / or require in-person / in-office work or off-site work at any time in its sole discretion.

    In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and / or dates of attendance at or graduation from an educational institution. We follow all federal, state, and local laws including restrictions on child / minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers. Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

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    Communication Manager • Broomfield, CO, US

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