Multi-Platform Sales Manager

Multi-Platform Sales Manager

CHICOPEE, Mass. (WWLP) WWLP-22News, (NBC), has a full-time opening for a Multi-Platform Sales Manager. This is an opportunity for a leader with the right qualities who creates a positive culture through strong leadership, clear direction, effective coaching, a proven recruiting track record, and a vision of long-term success.

We are seeking a dynamic, team-focused, results-driven Sales Manager. The ideal candidate will have a strong background in leading high-functioning teams of sellers focused on broadcast and digital advertising solutions. This role requires a strategic leader, who can drive revenue growth through innovative multi-platform sales strategies while expanding relationships with clients.

About WWLP-22News Sales Team

WWLP-22New's team of experienced consultants offers a one-stop-shop approach for marketing needs. Our client centric process yields the opportunity to solve the most challenging needs for businesses by offering customized solutions. Our strategies always reach a wide audience of viewers across multiple screens and platforms. We are committed to being trusted partners with clients every step of the way from collaboration to reporting.

Responsibilities

• Reports to the Director of Sales and leads a team of sellers in developing and executing sales strategies that result in driving revenue for our partner advertisers while exceeding our business revenue targets.
• Inspire, coach, and train your team of local Account Executives to exceed their goals.
• Drive local revenue growth and increase revenue share for the station and company.
• Develops and executes sales strategies which result in exceeding revenue targets in local, new business and digital revenue.
• Drives new business development.
• Oversight of all TV and digital sales products for your unit.
• Drives accountability for AE's to achieve budgets across all revenue streams.
• Coach Account Executives to enhance skills in prospecting, strategies, negotiating, and closing deals across all platforms.
• Assist with recruitment of talented sales professionals.
• Makes decisions regarding hiring, evaluation, promotion, and operation of account executives and sales assistants.
• Lead digital marketing services sales efforts focused on metric-driven success.
• Develop media strategies for growth based on overall advertising goals / objectives.
• Perform in-depth data analysis to deliver actionable insights & recommendations that influence short term / long term digital media strategy.
• Evaluate KPIs and optimize campaign performance using a data driven approach.
• Educate advertisers on performance metrics, insights, and how to achieve greater results.
• Train and collaborate with AEs to enhance their understanding of digital products.

Qualifications