Bond & Specialty Insurance - AVP, Marketing Strategy Lead (Hartford)

AVP, Marketing Strategy Lead

Taking care of our customers, our communities and each other. That's the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.

As the AVP, Marketing Strategy Lead, you will be the visionary architect of our marketing strategy, driving key actions and accountable for delivering impactful results that establish Travelers as the go-to carrier for business customers' insurance needs. You will work to deliver positive outcomes in keeping with cross-business-unit objectives, including but not limited to, new and expanded business demand generation. As a collaborative thought leader, critical thinker, and trusted advisor, you will effectively translate the latest best practices in data-driven marketing and distribution channel engagement to concrete initiatives that business and field sales leaders will embrace and champion. The AVP will orchestrate and execute key actions for the strategy through efficient and effective partnership with both business experts and Enterprise Integrated Marketing teams.

What Will You Do?

• Embed yourself within the business units to deeply understand their challenges and opportunities. Drive their success by crafting and executing marketing strategies that create robust pipelines for sales and underwriting, ensuring measurable business growth.
• Craft innovative B2B marketing strategies that not only meet business objectives but redefine them, leveraging deep audience insights and cutting-edge marketing practices.
• Build and maintain an in-depth understanding of business plans, sales approaches, organizational structure, financials, and go-to-market approaches by being an active participant in key business, service (e.g., Claim and Risk Control) and Field sales leadership meetings, working groups and industry activities.
• Collaborate with research and customer experience teams to define and leverage outside-in research, enhance that with independent learning through industry conferences and trade shows to inform marketing strategies with customer, agent / broker, and competitor insights.
• Create detailed marketing strategy briefs by initiative and ensure they are translated into efficient and effective cross-channel marketing plans that include approaches to content, digital and other channels and measurement approaches.
• Create vision for live and virtual events to maximize the impact on preference and demand among prospects and agents / brokers.
• Leverage a clear understanding of best-in-class marketing technology solutions to collaborate effectively with relevant leaders from marketing, operations, and data teams. Drive the adoption of new marketing technology and sales capabilities across people, process, technology and data.
• Ensure marketing and sales capabilities are aligned and support distribution engagement between field sales teams and independent agents and brokers.
• Effectively manage the marketing budget for assigned business units to maximize business impact.
• Perform other duties as assigned.

What Will Our Ideal Candidate Have?

What Is a Must Have?

What Is in It for You?

Employment Practices

Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences. In accordance with local law, candidates seeking employment in Colorado are not required to disclose dates of attendance at or graduation from educational institutions. If you are a candidate and have specific questions regarding the physical requirements of this role, please send an email so we may assist you. Travelers reserves the right to fill this position at a level above or below the level included in this posting. To learn more about our comprehensive benefit programs please visit http : / / careers.travelers.com / life-at-travelers / benefits / .