Paid Media Buyer

Media Buyer

The Paid Search Sr. Media Buyer role leads the campaign management of Paid Search or any other paid media channels deemed relevant for the business in domestic markets for multiple theme parks and internal clients / business units (Resorts, Sales / B2B, events, new attractions, etc.) in collaboration with the Paid Search team and Paid Search Sr. Manager. The Paid Search Sr. Buyer creates ad copy, uploads, and optimizes campaigns through self-service platforms such as Google Ads and Microsoft Advertising. They are responsible for the perfect management and execution of media budgets.

Core Responsibilities

• Execute all segment media plans while adhering to established media budgets and timelines
• Implement campaign and ad taxonomy utilizing Claravine or another platform
• Complete weekly campaign activity reports / analysis, reconcile and manage media budgets daily
• Monitor campaigns in-progress and make any necessary updates recommended in partnership with media analytics team
• Analyze large quantities of structured data utilizing analytics tools, reports and dashboards to detect patterns, opportunities and insights that drive channel strategy
• Align and synchronize efforts with the rest of the Paid Search team to ensure campaign tactics are driving desired results. Suggest and make cross-team optimizations as necessary.
• Partner across channel teams to ensure driving efficiencies within campaigns and delivering maximum ROI cross-functionally
• Lead the partnership with Creative and Internal Stakeholders to buy and integrate Paid Search campaigns
• Write ad copy that aligns with brand guidelines and campaign objectives
• Collaborate with other departments such as legal, creative, licensing, and brand
• Oversee the ad approval process by managing feedback and making revisions from various departments

Secondary responsibilities

QUALIFICATIONS :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skills, and / or abilities (KSAs) required.

EDUCATION :

EXPERIENCE :