Manager, Audience Development & Digital Ads - Epic Job at Sony Music Entertainme

Overview

We are seeking a creative and data-driven Audience Development & Digital Ads manager to support the digital marketing efforts of Epic Records. You will work closely on digital audience and advertising strategy with the digital team, coordinating on content, messaging, and wider marketing strategies. You will play a key role in driving fan acquisition & audience engagement for US artists, as well as planning and executing advertising campaigns for releases.

What you'll do :

• Paid Digital Advertising : Plan, execute, and optimize global digital media campaigns on both priority releases and key opportunities
• Fan-Building Data Initiatives : Develop and implement strategies to acquire and engage fans, building and strengthening artist audiences in creative and innovative ways
• Direct Fan Outreach : Design and manage strategic email and SMS marketing campaigns on priority artists; employing audience segmentation, testing, and targeting to drive efficient results and wider best practices
• Reporting : Create and maintain comprehensive reports on campaign performance for senior management, as well as internal and artist teams, providing actionable insights and recommendations based on data clearly and concisely
• Billing Reconciliation : Manage the billing and invoice fulfillment processes for digital advertising partners, ensuring accuracy and timely completion

Who you are :

What we give you :

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership / union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

California based applicants have certain rights under California law. Please see our California Recruitment Privacy Policy for more details.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and / or from which they will be performing the job.

California Pay Range

$65,000—$80,000 USD

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